Next Generation Mediaby Csaba Juhasz Business Development Specialist
The rise of the digital era has brought novel immersive, accessible, and personalized user experiences to media, thereby disrupting traditional media. Recommended Features
Review on Next Generation MediaThe rise of the digital era has brought novel immersive, accessible, and personalized user experiences to media, thereby disrupting traditional media. Today, media form a complex ecosystem of users and producers, audiences and performers with interchangeable roles where traditional boundaries of media are blurring. In this process, media has also become a key element in societal discourses.
The challenge for the traditional media sectors is to compete in this extended ecosystem and to meet user expectations by rapidly embracing new technologies for creation, management, and distribution of content.
The rise of digital also means that creative minds in culture including artists have an influential role in shaping the development or the use of technologies for media, as they are often being the first to embrace technological innovation in their work. Hence, another challenge for the media industry is to embrace these new viewpoints and actors.
to facilitate the integration of emerging technologies such as 5G, Cloud, the Internet of Things, Virtual/Augmented Reality, smart objects, wearables, data analytics, artificial intelligence, etc. in next generation media that overcome traditional boundaries and sectors;
to help the new media ecosystem become more adaptive and inclusive, and better promote content, e.g. with new online strategies and business models or new forms of content creation/distribution/presentation;
to support synergies across media, operators, technologists and cultural/artistic actors, in order to develop a network of stakeholders which, building on the existing STARTS (Science+ Technology+ ARTS) network, will explore innovative paths for the next generation of media.
Next Generation Media | EU Call for Proposals
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Created on Nov 6th 2019 07:42. Viewed 197 times.
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