Learn How to Email Your Way to Success

by Ronei Daselva digital marketing

Email is fast, effective and efficient. It can get your message out to a broad audience with a high response rate. It is the best driver of profits in terms of lead generation. There are many facets t

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A Bounce Rate is when an email address is bad and the mail bounces back to you. Your bounce rate is the percentage of your emails that couldnt be delivered.
CTR stands for click through rate. This is the percentage of people that clicked on your email vs the number that opened the email.
Conversion Rate is the percentage of people that actually took action on your call-to-action in your email.
Open Rate The open rate is the percentage of people that open your email marketing campaign.
Opt-In This is when an individual enters their contact information and joins your real estate email marketing list.
Blacklist means youve been spammed too many times by email recipients.
Whitelist is the opposite of the blacklist. Your email address should be on the whitelist so that your emails dont end up in the SPAM folder.
HTML emails are ones that have graphics in them.
Plain Text emails is just plain text, no pictures or graphics.
All of these terms are here for you to keep track of your statistics when you start your email campaigns.These allow you to understand what is working and what is not. They also allow you to tweak your emails so that those stats change for the better.
Now that you have at least part of the language down, it is on to what you should send with your Real Estate Email Marketing effort.
Here is a list of ideas for emails, drip campaigns and even newsletters:
Descriptions and stories about particular Neighborhoods
Restaurant and Theatre commentaries
New Listings of all homes and condos in the last month
Listings of Open House Schedules for a month
Family Events in your community
Listing Videos for home sellers
Getting educated on the world of real estate
Sharing financial information about the local real estate market
So now you have your ideas. The next step is the schedule and chapters to send out to your prospect list.
The first is the Hello or Welcome email where you introduce yourself and your intentions. Then, you will want to identify what

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