HOW TO Sell

by Rashmi Pant Professional

A product which has a fixed target in a specified area has to be distributed among the sales personnel responsible for selling that product in that area.

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For example if it is an FMCG product target is to be distributed in an area, it is necessary that the number are planned as per sales capabilities and other related resource parameters. Another important parameter which needs to be focused on is the performance of competition in the areas where the product has to be sold. If there are many competitors with similar sales performance and there is no monopoly, the salesperson is faced with the challenge of selling in a non monopolistic scenario. Going to areas where monopoly is prevalent to an extent the existence of extra sales personnel or schemes and offers /discounts for the product in those areas may or may not be required at all.

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