Bing Ads Campaign Management

by Roi Sutra Digital Marketing Strategist

No more an underdog, ask Microsoft and they will tell you Bing is bigger than you think. A recent study by ComScore validates it to a greater extent.

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Bing now has 34% of the desktop search engine market share worldwide.
There are 5.5 billion monthly searches conducted on the Bing Network.
116 million unique searchers use the Bing Network.

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Review on Bing Ads Campaign Management

There are many powerful search engines in the digital world with Google dominating the search market. While the world of digital marketing continues to expand, there are numerous platforms that can be explored to help marketers and advertisers reach out to their customers and also help them connect to new users. One such powerful search engine in its own domain is Bing. This search engine has achieved a phenomenal number of users on a monthly basis and claims to reach around 56 million searchers. These users are unique and were not reached on Google. Bing captures about 31% of the search market which makes it a powerful marketing channel that no Investor would want to miss out on. Apart from that, Bing is also an excellent platform for advertising and marketing. It has been achieving new milestones every now and then with the latest one lets you know about the demographics of users and enables you to search for a specific keyword accordingly. Bing helps you segregate your audience by identifying their age bracket and gender for more efficient reach. In other words, Bing advertising allows demographics-based targeting that lets Bing control gender and age demographics to see your search ads.

There are various benefits for advertisers who consider investing in Bing. Advertisements on big achieve better ad positions and cheaper costs per click due to the lack of competition. Moreover, ads on Bing are found to be in better positions than their Google counterparts with a higher CTRs. As a matter of fact, any digital ads expert would recommend including Bing ads in their marketing strategies as it has better social extensions and doesnt force close variants on your campaigns. Bing differs from Googles algorithm due to its better device targeting options with performance grader. This feature highlights fast and easy ways to attract more, high-quality traffic across different devices. Along with that, you can also assign different campaigns to different time zones which

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