models of era about modeling and photography Basing on the critical theory, this article uses three approaches (The culture industry, Governmentality, creativity) to explore how certain actors in a dynamic, constantly contested, cultural field may experience constraints on their individual identity quests. First, I argue that how the life of models looks like to the masses, and look for some reasons that why people would like to pursue the life of being a model. Then I focus more discussions on the unsustainable modeling identity projects in the fashion industry. Act as the aesthetic labor, models are faced with many restrictions and risks not only come from the groups that they cooperate with like agency, designer, editor, but also their competitors.



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