Helder Ventura   Administrator Author And Editor From Publiadds.com
Adserver
Advertising Promoter
Knowledge Base
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Types of Advertising
Popular social media sites, Facebook, Twitter, and YouTube, offer different ways to advertise brands. Facebook gives advertisers options such as promoted posts, sponsored stories, page post ads, Facebook object (like) ads, and external website (standard) ads. To advertise on Twitter there are promoter tweets, trends, and promoted accounts that show up on users newsfeeds. For advertising on YouTube there are branded channels, promoted videos, an in video advertising.[2]
In July 2015, during their Q2 earnings call, Facebook revealed that it achieved $2.9B in mobile revenue, amounting to over 76% of its overall quarterly revenue. [3] A large portion of this revenue was from app install ads, of which developers buy on a Cost per Install basis.
Apr 24th 2016 19:17   

Helder Ventura   Administrator Author And Editor From Publiadds.com
Application

People who use social networks store various information about themselves including, but not limited to, their age, gender, interests, and location. This stored information allows advertisers to create specific target groups and individualize their advertisements. The advantage for advertisers is that their ads can reach people who are interested in the product or service. The advantage for users is that they can see ads that appeal to them. Facebook, for example, the hugely popular social network, has developed a targeting technology which allows advertisements to reach a specific audience. This is why Facebook users see advertisements on their profile page that are tailored to their gender, music taste, or location.
Apr 24th 2016 19:25   

Helder Ventura   Administrator Author And Editor From Publiadds.com
Operation

Within social communities users provide demographic information, interests, and images. This information is accessed by social media targeting software and enables advertisers to create display ads with characteristics that match those of social network users. The important component of social media targeting is the provision of the users’ socio-demographic and interest information. By using this information, social media targeting makes it possible for users to see advertisements that might actually interest them. The availability of user data allows for detailed analysis and reporting, which is a big part of social media targeting and what makes it more effective than statistical projections alone.
Apr 24th 2016 19:27