Zenith El Primero legendary watch movement, officially named

Swiss watch brand Zenith has announced its legendary El Primero chronograph movement, officially named the "Super Star." The Zhengminghuodong start since June 17, invites the public to its El Primero to participate in in-depth understanding of the creative planning of its Chinese name. After a month of public call for papers, collected up to a cumulative total of more than 1,000 copies of creative works. After several rounds of selection and the judges vote professional roundtable, "Star speed" its term for a clear interpretation of the El Primero, the perfect blend of brand meaning and technical characteristics, with the highest number of votes was elected El Primero best Chinese name.

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"Super Star" and "Star" brand identity for justice Zenith. In 1865, facing under the brand founder (Georges Favre-Jacot) filled the sky sky to the stars for inspiration traceable inspiration, the term means the highest point of the universe will be named ZENITH watches Workshop, adhere to the excellent Star illuminate Advanced System table sky. "Speed", meaning fast, and "Super Star" in the dictionary in the interpretation of speed as a meteor, the perfect interpretation of the El Primero unparalleled 36,000 times per hour high-speed vibration frequency, but against the background of the Zenith to adhere to follow their own "stars" of extraordinary courage.

When guests appreciate finalists El Primero Zenith timepieces Pierre

On August 10 at the awards banquet, the brand is invited to the five best creative finalists gathered in Shanghai Waldorf Astoria Hotel, at Zenith Swiss watchmaker under the guidance of experienced Zenith El Primero Machine core assembly. In addition to preparing special gift for each finalist, the best name came from Shanghai to get more time on-site by Zenith brand Miss Zhang Limin, general manager of Greater China, personally donated the Zenith watches flagship series moving learned one, and even more significant is his ideas will henceforth leave a wonderful history in El Primero. Miss Zhang Limin, said: "El Primero is a modern self-winding chronograph movement pioneer of watchmaking history and represents a great invention, since the brand into China for its Chinese name ideas for a long time, we are very grateful and appreciate the collected every idea, and believe the star speed as its final choice, given the good will with the hope to let more people know about Zenith El Primero and jointly create a new legend reliable Rolex Watch. "

El Primero five finalists guests and brand senior photo

After more than a century, Zenith watch factory always believe their stars, orthodox, fearlessness and joy to drive, wrote a glorious chapter in the history of watchmaking, accompanied explore unknown territory hero witnessed in human history, a major move . "Super Star" as the official Chinese famous El Primero Star uphold the guidelines in an effort to Buchuo perseverance to complete their mission, saw the stars of dependents, by speed pioneer legend.

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