YouTube Training Guide: Why All Businesses Should Have a YouTube Channel

While just about everyone has watched videos on YouTube, not every business is sure if this site is the right fit for them. Since the homepage is often filled with cats, pranks, sports clips and music videos, it may seem like the wrong place to focus any online marketing effort. However, it’s important to remember that YouTube is a massive website that attracts millions of visitors a day. So for every person who’s watching Justin Bieber sing, someone is searching for a tutorial or product review. With that in mind, if you’re thinking about starting a YouTube training course, let’s first look at exactly how uploading videos to this site can benefit your business:

Improve Your Search Engine Presence

Google has made it clear time and time again that they want to deliver the best content to their users. And for many topics, a video is one of the best ways to communicate information. That’s why if you do five different searches right now, you should see YouTube videos on at least 2 or 3 of the result pages. With the right YouTube marketing strategy, you can attract more searchers through Google and then bring them to your main business website.

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