Youtube as a way to tell the audience about your products and services
Let’s talk brand promotion: you’re probably
the owner of one if you’re reading this article. Or you might be thinking about
starting one – and in this case you’re going to learn all the main do’s and
dont’s before even starting it, what luck! As you know, today almost the only
decent channel for advertising is social media – and if a lot has been said
about Instagram and Facebook, then not everyone considers Youtube as a good
channel to connect with their audience. Meanwhile, video content is appreciated
by people the most, and having a platform on which you will post videos is a
very wise step. But it can be difficult to get through the thorns to the stars,
especially in a situation when the niche is already oversaturated with talented
creators. We will give you some tips to make it easier for you to do this –
some of them will be free, and some will require some investments on your part.
However, if you do everything right, you will get the best result in the
shortest time.
To promote a YouTube channel, there is a huge
number of services – to begin, you can hire a person who will beautifully
process your videos and make sure that everything is fine with the visual
content. Plus, you can work with a professional PR person who will help you
with the development of your channel and help you make the first collaborations
with other YouTubers and brands interested in advertising. By the way, this is
another way of monetization. Money on Youtube can be obtained not only by dint
of a partner contract, but also in an even easier
way like this one.
But for some people it can be expensive, so it
seems to us that everyone should know about free ways to promote a YouTube
channel. The most important thing is the "theft" of someone else's
audience. What do we mean by that? You can go to the list of subscribers of
your competitors and evaluate which of them had activity on the page not so
long ago. This will tell you which of them are real people, and who you can try
to subscribe to so that they subscribe to you in return. This is not as
effective as to buy YouTube subscribers, but it can also give
a good result if you devote enough time to it. It also works well for YouTube
to write comments to other bloggers, show up in their comment sections and
interact with their audience. This way (but try not to be too intrusive) you
will be able to lure people interested in a certain topic to your account.
But if you don’t have time for such tricks,
you can actually buy real Youtube subscribers – these are
cheaper than hiring professionals, and way more efficient in terms of your
channel’s growth. But you should concentrate on what exactly you’re buying and
whom from. Because taking on fake subscribers will only do harm to your page.
Youtube’s algorithms that offer people content as recommended is very strict
nowadays and sees what type of pages are circulating around somebody’s channel.
If yours is going to be “attacked” by bots and fakes, Youtube is going to
perceive your page as fake as well, and no videos of yours are going to be
recommended to anyone. Such a ban is very hard to get out of, so you should try
to avoid situations like this at all costs.
Moreover, if your page is pretty small right
now, don’t try to buy tons of subs at one go – make your development look
natural and take on followers gradually, slowly adding hundred to hundred. This
way you won’t make your already existing and new coming audience think that
you’re trying to fool them and fake your success. They simply won’t notice
those changes and think of them as natural ones. The most convenient way to
“naturally” promote your channel would be taking on subscription – this way a
demanded number of subs will get delivered to your channel regularly, weekly or
monthly. Be wise with what you’re doing with and for your account, and you will
see great positive changes coming your way in no time.
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