Your Business Should Have A Podcast! A Thought Leader Explains Why You Need It

by PRC Agency PR
Your Business Should Have A Podcast! A Thought Leader Explains Why You Need It

With the arrival of the digital era came so many more advertising and marketing opportunities that, when harnessed correctly, can give you the boost you want in sales, reach, engagement - whatever your overall goal.

But have you considered what a podcast can do for you?

Having multiple channels to share your content does more than establish your credibility. Diversifying the way you present your ideas, insights, and commentary means you can tap into other methods of content consumption and increase the ways your audience can access your media materials. Not to mention your products or services.

In an article titled “Why Your Businesses Need To Start A Podcast,” David Ciccarelli, thought leader and the founder and Chief Executive Officer of Voices, says the opportunities a podcast presents are being undervalued by many businesses.

David's company Voices is the number one online marketplace for hiring voice, music, and audio production talent. The platform is home to a global pool of over 2,000,000 freelancers who have lent their expertise to over 42,000 companies.

You can access David's full article at

Did you know that 81% of podcast listeners, when advertised to, will conduct an online search or engage in some other desirable action? This is exactly what you want! This is why advertising was created.

In a couple of recent articles, David notes that over 50% of his company’s clients are actively using voice overs for online advertising. He encourages you to leverage podcast audience numbers as an effective marketing tool.

You can access his Linkedin article on this subject at

The number of worldwide podcast listeners is estimated to increase to over 800 million by 2025, give you an excellent window of opportunity. You not only have a cost-effective way of reaching your target audience but you can also raise awareness of, and humanize your brand. This is something the millennial audience especially respond to. Plus it can be fun for you. A lot more fun than PPC ads.

To launch a successful podcast, David says you need to be sure you know your audience. This is marketing 101. Always know your audience so you can deliver high quality content. He recommends creating a target persona toward which your content should be tailored to create something meaningful and begin growing your audience.

Another great idea David tables involves repurposing your old content to give it an on trend refresh. Think about some of your more successful articles, videos, and other forms of content that my be sitting idle on your websites or Linkedin, and use this to tell your audience who you are, why you do what you do, and what drives you. Your audience wants to understand you on a more personal level - something that digital content, such as blogs or infographics can’t foster.

David's company Voices was established in 2005 and has since become a multi-award-winning online marketplace. Some of today’s biggest brands, including Shopify, Microsoft, BMW, Discovery Channel, and hulu all use Voices for the talent they need.

A company spokesperson says, “We serve over 160 countries, and offer talent in over 100 languages and dialects. We believe the human voice informs, entertains, and inspires, and we exist to make the world a more positive and accessible place through the power of the human voices.”

David Ciccarelli wants to help you achieve your company's sales and marketing goals in a way that's cost-effective and incredibly powerful.

Give his insights a think, and when your podcast is up and running, let David know so he too can tune in. If you're in need of voice talent, you know who to contact.

Is it time your business start a podcast? Visit to find out more.

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Created on Jun 9th 2022 14:41. Viewed 69 times.


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