Wondering How to Select an Advertising Agency? Here are 5 Simple Ways

by Manoj L. Executive Director

There lies a huge demand for newspaper and TV advertisements even today. Yes, you heard me correct- newspaper and TV advertisements even after the advent of various digital platforms. Top businesses and brands make sure to indulge in these two forms of traditional advertisements, apart from releasing ads in digital platforms. Hence, newspaper and television advertising agencies are always in demand as well. However, how to understand that the agency that you are planning to work with will increase the chances of earning a better ROI? Well, there lies a few things that you must consider before choosing a television or a newspaper advertising agency. Want to know what are those factors that determine a good agency? Here they are.


Did You Know these Factors Before Choosing an Agency?


INS Accreditation & AAAI Membership

If you are intending to release a newspaper advertisement, then check whether the agency has INS accreditation. On the other hand for television advertisement, lookout for AAAI membership of an agency. These two elements show whether an agency is authentic or not. With the market filled with plenty of such TV and newspaper advertising agencies, it is essential to choose the best. These two certifications also throw light on the fact that the agency is good at its work, which is why it is recognized by such bodies.


Offering the Best Media Rates

Initially, most of the agencies will promise to provide you with the best rates for your TV or newspaper advertisement. Upon associating with them, you come to realise that they are offering you a standard rate devoid of any discounts. Hence, double-check to be sure that they are fulfilling their claim. For example, Bookadsnow (TV & newspaper ad agency) do not believe in displaying newspaper or TV advertising rate cards. Since they do not consider media as a commodity, they negotiate the rate with the concerned media house on behalf of their client and bag the best rate in the market.


PAN India Organisation

Check whether the agency is working at PAN India level. This way you'll be able to release TV and newspaper advertisements anywhere across the nation of your choice, thereby increasing your chances to reach your target audiences.


End to End Service

Not every agency will provide you with an end to end service, thereby simplifying the ad booking process. However, there are agencies who will help you at every step of releasing an advertisement. In the case of releasing a newspaper advertisement, the agency must-


·         Help you with choosing the right publication

·         Provide you with the best ad placement & position

·         Provide you with discounts

·         Help you with creative assistance

·         Must have the provision of releasing the ad next day

·         A proof of executing their work as per your requirement


While releasing a TV advertisement, an agency must provide you with services like:


·         Enabling you to book ads in the prime slots during the prime time show

·         Live TV ad monitoring facility to keep a track of the number of times your ad is being played

·         Must help you with choosing the right channel as per your ad type and your target audience

·         Must provide you with the best TV ad rates

·         Must provide you with an overall evaluation and proof of execution


Simplified Rules for Booking an Ad

Choose an agency through which you can book ads within a few simple steps. In this regard, choose one that has an online platform for booking an ad. This way you'll be able to book ads within a few simple steps from anywhere around the world.


These are the factors or the features that you must look out for while choosing an agency for releasing TV and newspaper advertisement. Make sure to take the right decision to achieve the best results.

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About Manoj L. Advanced   Executive Director

79 connections, 3 recommendations, 253 honor points.
Joined APSense since, March 14th, 2018, From Kolkata, India.

Created on May 15th 2020 04:24. Viewed 292 times.


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