Will It Be Advertising Or A PR Firm To Promote Your Business?

A major worry in this competitive world is to find a good media strategist who can carry out an equally good message or even better than its competitors to draw the attention of target audience and achieve the likely returns. This is a constant issue with business enterprises while choosing Public Relations Agencies in New Delhi.

 

It is imperative that a business identity puts in the right amount of efforts to promote itself well to establish a name for them and reach out to all its target audiences irrespective of region or other factors that usually are created as hindrances to spread the word about a business establishment and its services. To make sure that marketing is done well, business enterprises hire Public Relations firms in India rather than using the tool of “advertising”, since many of the companies do feel that advertising is not feasible. Keeping into count that advertising is expensive especially when functioning in a large scale network, companies refrain from going too big on advertisements. Public Relations firms are highly effective while drafting a media presence as they cost effective that bring in results as well. They are an asset since they are driven mostly by “third party endorsements” mainly the Media which in short means that a third party endorses a brand that reaches out to the masses creating , a positive buzz about the brand, product or service. These endorsements in the form of reviews, feature writings or articles play an important role in bringing forward an opinion about a brand or a product.

 

In a Public Relations firm there are greater chances on getting an opinion about the success and potential of the product or service however the same is not the case with advertising, since it is investing a great deal of money not knowing if it would be successful and yield results. Three points that prove that PR firms are a safer bet to opt for as compared to advertising are as follow:

·         Reliability: Irrespective of any factor, dramatic or hilarious, pleasant or smart, an advertisement is subjective. And agree to it or not everyone knows an advertisement is a pitch that has been camouflaged and is pure promotion. Whereas a PR firm is a systematic process, every move to promote a brand or service is through a person with a professional credibility, a media source which will eventually attract more attention due to the reliability of the source.

·         Transparency: The matter a PR firm promotes is factual and not fabricated data. If a media source is provided with important information and honest content to endorse there is a higher chance of reaching target goals. Advertising on the other hand simply tries to influence the target audience in their brand’s favour.

·         Reasonable: The biggest point is managing funds, advertising takes a huge chunk of your budget where you can manage many other things inclusive of hiring an efficient PR firm and get better results. PR firms can be a little expensive but still do not manage to be at par with advertising costs.

 

Yielding results are through experience and taking that experience to a higher level by tapping in the consumers’ loyalty towards the brand and brand name. Leading PR firms in India are for sure a better marketing strategy to support and take on board.