Why Your Social Media is not Bringing You Any Clients
by Brahim A. APSense Adviser for Social Media!Why
Your Social Media is not Bringing You Any Clients
AUTHOR
Social network consultant Arabic, French, English, since 2004. Social media
strategy, marketing influence, Facebook advertising, APSense; IBOTOOLBOX,
Instagram, Hootlet, Markethive, Twitter, Facebook, LinkedIn (and more
...). Social Networking Coaching ..
Nothing is more frustrating than putting time
into creating content, showing up on social media, working to ensure your
captions are just right... just to hear crickets.
Trust me, I’ve been there. After leaving my
traditional 9-5, I had to figure out how to build my personal brand in order to
attract clients to my brand new social media consultation and management
business, faster than I ever had to before.
More than ever, building my personal brand,
creating authority, and building an engaged audience was an important part
of growing my business. I had to completely revamp how I was using social media
in order to really gain clients.
So let’s get real about your social media
presence - your number of followers has nothing to do with how much money you
can make from social media marketing.
I'll repeat:
"The number of followers you have is not an
indicative measure of how much money you're likely to make from social media
marketing."
Posting content that's “cute”, or just engaging
for engagement’s sake, which has nothing to do with your business will not
cultivate an audience that's interested in what you have to offer.
Posting randomly is not going to attract new,
engaged audience members on a consistent basis
Solely posting about your latest sale is also
not going to prompt droves of people to contact you, throwing together content
just to get something posted isn’t going to work either.
The main thing that stops people from growing
their businesses by using social media is a lack of a competent strategy.
Posting without a plan will only keep you stuck
in the busy work - feeling like you’re actually doing things, when in
reality, you’re just getting stuck in activities that aren’t getting you the
clients you need. You can spend all the money and time in the world organizing
photoshoots and creating content, but if you aren’t thinking about how to build
an audience that's actually interested in your product, no one will see your
amazing content, and you won't grow your audience. And more importantly, you
won't be converting anyone into a paying customer.
Having a solid social media strategy in place
will take the stress off of creating content and showing up consistently
– in the right way.
Laying a well thought out, goal-oriented social
media strategy, will help you grow a community of engaged followers that you
can eventually convert into customers. You’ll no longer be worried about what
to post, or if anyone will care.
This is critical to effective social media
marketing. It's not the same as posting on your personal profile - knowing
how to use hashtags or emojis or post cool Stories is a small part of utilizing
social platforms for business purpose.
If you don't have a plan in place, prepare for
more disappointment in 2020. Or, alternatively, set the time aside to
strategize your approach.
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Created on Nov 16th 2019 06:11. Viewed 436 times.