Why You Should Use Animations in Your Adverts

They are engaging

Internet is flooded with marketing videos, and that makes it difficult to reach the right audience at the right time. Multiple advertising studies have shown that relevant and entertaining animations get far more likes, shares, and comments than any other form of content. Therefore, advertisers who want to produce gripping video content must learn that animations are the best way to achieve this goal.

They are more versatile

One of the most important advantages of using animations for advertisements is their versatile nature. The production of a live-action ad requires various investments like constructions of sets, the engagement of multiple parties, time and resources. In comparison, the teams that work on animated ads are often small and very flexible, allowing ideas to be changed and implemented with far more ease than live-action ads. This enables production houses to try out different ideas and produce multiple options for a campaign to get the most engaging animated advert possible on a project.

They are more affordable to produce

The biggest plus point of animated adverts is that producing them is more affordable. According to Liquona, arguably the best animation company UK-wide, clients are often surprised by the affordability of an animated advert in comparison with the live-action advert. This is, of course, a direct benefit of not having to deal with the cost of production sets, permits, and actors which a live-action advert would require.

Reusability

Live-action adverts typically require specific contracts with the actors, demanding that they are paid royalties for the time the advert will be made live. Animated adverts do not have the same limitations. Once produced, an animated advert can be reused indefinitely, and can even be utilized on multiple platforms like social media and your company website. Unique Characters When creating animated adverts, production companies often create full animated profiles for their clients, thereby building a unique character that speaks with the voice of the company. Those unique characters, like the Geico lizard, can become a marketing asset of the company which can be used to connect with customers far into the future.

While live-action adverts are here to stay, they definitely cannot compete with the effectiveness and multiple benefits of using animated adverts. If you are looking for an animation company to produce your advert in the UK, Liquona is undoubtedly the best option you should consider.