Articles
Why You should Register Your Brand on Amazon?
by Mary T Moreno I'm Entrepreneur and WriterIf you
are going to sell online, it is important that you register your brand. Why? Because
in this way, you will prevent another user from starting to use the same brand.
To register your brand before and force you to change your name. By
registering your brand, you can make exclusive use of the name. You will create
a reputation around it and generate greater credibility in the consumer.
How to
do it? There are different ways. Nowadays we are going to focus on one.
This is Amazon, the largest e-commerce marketplace around the World. So,
if you want to register your brand on Amazon you can do it from now
through Amazon Brand Registry. Amazon Brand Registry is a tool that will
allow you to legally identify yourself with the customers of the marketplace.
How to register your brand on Amazon?
Amazon
offers all companies the option to register their brand through Amazon Brand Registry. This
tool informs you about how to carry out the process and get the registration
successfully. To improve your products ranking, Amazon SEO for 2020 can
play a vital role. So, you should follow some practical tips for it.
In this article,
we have
summarized in a few steps what to do to be able to register your brand in the marketplace.
You must have an open account. The requirements that you will be asked for
are the following:
·
Have the ability to recognize you as the owner of
the rights or authorized agent of the brand.
·
Have a registered and
active trademark in commercial offices. Such as the United States
Patent and Trademark Office (USPTO), any registered trademark organizations,
the European Union Intellectual Property Office (EUIPO).
·
Have photographs in which the name or logo of your the company appears on your products or packaging (in this case it would not be
valid with adhesive labels or similar).
·
That the brand is represented as denominative and
figurative in words, letters or numbers. For this it will be necessary and
important that the word mark be in accordance with the name of the brand that
appears in the application (check it before submitting your application).
If you
meet all these requirements, you can then log in to Amazon Brand Registry and
register your brand. If you are already an Amazon vendor, use
your Vendor /Seller Central credentials to log in, using the
same username and password to access the features and advantages of the
Registry. If you are not, you must create it. But in any case, to process
the registration you will need:
·
Name of the active registered trademark.
·
Registration number of the brand.
·
List of product categories (clothing,
sporting goods, electronics) where the brand will be located.
·
List of countries where brand products
are manufactured and distributed.
Once the information
has been submitted, Amazon will contact you to send you a verification
code. You will have to return it to complete the registration process, and
once done they will give you access to the full package of features and
benefits of your Trademark Registration.
In
general, the process is simple and will not take much time. But why is
Amazon a good option to register your brand? Keep reading.
Advantages of registering your brand on Amazon:
There
are different reasons why it is interesting that you register your brand on
Amazon. On the one hand, a trademark registered in any e-commerce the marketplace is more reliable for consumers. As mentioned above, you can
create a reputation around it. Give a much more professional and
serious image, and therefore increase your number of followers and your sales.
Follow the SEO trends for 2020 to
rank your products on Google easily.
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About Mary T Moreno 
I'm Entrepreneur and Writer
25 connections, 0 recommendations, 85 honor points.Joined APSense since, March 7th, 2020, From London, United Kingdom.
Created on Mar 7th 2020 08:12. Viewed 1,057 times.
Nice article I was really impressed by seeing this blog, it was very interesting and it is very useful for me. Informative blog! It was very useful for me. Thanks for sharing
Jul 21st 2021 02:51