Why You Need SEO for Travel Tech

by David Jones Digital Marketor

What is travel management company without a winning SEO strategy? Pretty pointless and unnecessary. Not only is the corporate travel industry one of the fastest growing domains to work with, but it also has a large number of different business models, including airlines, business travel agencies, etc. This makes it even more important to invest in SEO campaigns.

Thanks to the digital boom in the travel sector, we are faced with fragmented consumer behavior and how travelers book travel online. And while it certainly brings new challenges for corporate travel management, the opportunities are equally great.

Using SEO for your travel tech website is one of the most effective ways to boost your direct sales revenue online. And to position yourself as one of the leading solutions for business travel needs, you need to have as much brand exposure as possible. So, make sure to have a foolproof SEO strategy that brings organic leads directly to your website and creates a positive impact on your conversions.

Why You Need SEO for Travel Tech

In order for your business to grow and gain traction, it is important to have your website rank higher in search engine results and gain more visibility. Although you may know the basic rules of optimizing your business travel website, you probably need the help of a professional digital marketer to get on the first page. With Deck 7, our SEO experts can put your travel tech platform right in front of people who need your help and might be looking for you. By taking an effective data-driven SEO strategy, we can help optimize your website, create brand awareness, attract customers, increase customer engagement, and improve your ROI.

Understanding Customers Needs

The first and most important step towards being data driven is to understand what your target customer is looking for and how. That’s where keyword research started. Develop a strategy by finding relevant key phrases with proper search intent and sorting them into categories. Then use these categories to map them against your website. Also, keep in mind that in order to rank for a specific term you may have to target a group of different search queries related to business travel-this will allow you to attract different different visitors based on different stages of their journey.

As Google becomes smarter at understanding the meaning of each keyword, it also understands the many purposes behind it. Therefore, make sure you understand what is in the query rank and whether you are adapting to Google’s SERP variation.

Where is the User Experience?

Another key factor is to determine how well your target customer interacts with the website and measures their response. In other words, the way in which a user interacts and provides signals indicating their satisfaction with your website is a major pointer to how high you rank online.

Another key aspect of website user satisfaction is to ensure that your page loads incredibly fast and keeps visitors engaged for a certain period of time before they return to the SERPs.

Create Some Content with Kickass

Here's the thing, your content isn't just for marketing purposes. Your content is intended for adding value to the website and its users. At that point, you need to make content unique and add value to users at a specific point in their journey. By understanding seasonal and search trends you will know when to get the most traffic and inquiries.

Google Trends is an awesome tool that can help you map keywords phase by phase. This will not only help develop your content strategy but give you more insight into the consumer journey, from research to purchase.

Make Some Noise - Brand Recognition and Link Building

Although time consuming and often taxing, when done effectively link building can give you amazing search page ranking results and is definitely worth the effort. Consider partnering with other businesses related to your niche such as other travel bloggers and influencers as well as other pieces of social content. Cross-promoting each other’s content will not only boost your reach but will also help increase backlinks to your website. The most effective way to gain exposure and generate awareness is to create a diverse linking profile and have most of the links come from high quality websites. It is important to have links coming from trustworthy and popular websites because Google’s search engine values these connections.

Remember that the key is to have links to your website with the right keywords. So, be sure to go for a topic -specific title that is relevant to your domain.

Spread the Word Through Social Media

You probably know this but we’ll say it again - you need to use social media for maximum traffic to your site. Google proves this by applying social media performance to search ranking criteria. So, the more people talk about your content and pass it on, the more relevant it is. Therefore, be sure to put important CTA buttons such as ‘like’ or ‘share’ at the end of each article or page.

Benchmarking and Measuring Success

To ensure that your effective planning and implementation results in fruit continue to review your metrics from time to time. It’s important to track your progress and measure your ROI because this will allow you to make better decisions around your SEO budget. Not only will this prove your investment worthwhile, but it will also help you identify your competitors and strategize your next campaign. A useful tip is to use paid ads to uncover the marketing budgets currently occupied by major players.

Also don’t forget to set realistic KPIs, goals, and milestones. Have a system in place that allows your goals to be specific, measurable, achievable, realistic, and timely.

Final Thoughts

To survive and get into this fast travel industry, you need to produce results that are practical as well as measurable. Having a dynamic customer journey into the world of corporate travel brings many possibilities from an SEO perspective. And a comprehensive travel SEO expert that specifically caters to the B2B industry might be what you need.

With years of expertise in thorough digital marketing, Deck 7 will help you get ahead of the pack. Using data -driven insights, relevant keywords, backlinks, and more by our SEO experts will not only position your brand as a trusted source but will also bring in the right leads by adding of enormous value here.

Following the aforementioned do's and don'ts will allow a search engine marketing company to conduct multichannel travel tech advertising at a faster and easier pace.