Articles

B2B Storytelling - Key for conversion

by David Jones Digital Marketor
There have been several discoveries of methods that support lead conversion. But the most effective and efficient way to make conversion in B2B is to tell stories. B2B storytelling may sound like an overrated statement until you know the whole story.

Importance of B2B Storytelling
Since stories have the power to influence the audience, it also has the power to create conversion.

Humanizes the market
What makes people human?

Emotions! When compiling your brand story, make sure you include as many emotions in it as possible to make it more human. Treat your brand as a human being and build your story around it by embracing all possible emotions.

This helps your audience to connect more closely with your brand.

Customer loyalty
The right kind of storytelling in the B2B marketplace helps brands build trust and thereby attracts customer loyalty. Earning customer loyalty obviously takes time, but storytelling definitely acts as a catalyst and speeds up the process.

Medium for communication
Word of mouth, advertising, and more recently, social media have become prime mediums of communication between you and your audience. By telling a valuable brand story, you make the B2B storytelling strategy a powerful communication medium.

How can you build an effective B2B brand story?
Markets need to tell an emotional and true market story about the market. Along with giving new conversations, it also connects their existing audience emotionally with their brand and helps build loyalty in the long run.

Here are some tips to build an effective market story in 2021.

Consider your customer a hero
The products or services you offer are primarily for your customers. So, considering them as the core of your actions, you need to plan your campaigns, and make other changes around the needs and requirements of your customer base. In fact, in your brand story, your brand is not the real hero, but your customer wants it!

Act like a manual, not like a hero
Ideal situations only look good in books. Because when your customers approach your brand they are looking for solutions that are genuine and practical that can be applied in real time.

Guidance should include showing them an appropriate route, things that need to be done, and how it needs to be done. Tell people about your journey, the struggles you faced, the solutions you found for them, and how it turned out for you.

If something you thought would work but didn’t, then you need to share that story. This shows that you are transparent with your audience.

Present practical plans
Real-time solutions are valued more than the guidelines. Likewise, instead of providing ideal solutions, provide real-time plans, based on two-three situations and the expected output.

When you deliver a realistic plan, you portray that your brand is not only honest, but also transparent. Your plan should also talk about the best practices you follow and how it works for your brand.

Initiate action
Guiding and delivering action plans is a great way to shape your storytelling strategy, but initiating actions is something that will lead to conversations, and when it comes to actions, it means adding as many actions to your story and making it easy for you audience to reach you.

Do not suggest solutions
Providing solutions should provide strategies that work for you. Offering real-time solutions reflects your understanding of the problem and the sector, in general.

Highlight your USPs
This is one of the essential elements of your story. Your USPs are unique to your brand and should be highlighted in every possible way.

Also, specifying USPs of your brand clearly states the intent of your listing. Your USPs can be marked in various forms like, written, verbal or even visual.

Elements of storytelling
If you are in the market and building an interesting market story for your audience, you are obviously looking for productive outcomes. Therefore, you need to consider some of the basic elements in your B2B storytelling strategy.

Define your target audience
Your target audience needs to be well defined when building the story of your brand. Because it helps you to focus on the outcome you expect from the whole story strategy.

Story platform
To reach the right audience and gain their trust, you need to select a platform that is used by most of your audience. This can mainly include social media platforms. While the way you tell your story is important, how and where you tell your story is also crucial.

Value addition
Another important element of your B2B storytelling should be the value you offer to your audience through your brand story.

Your brand story should be useful in some way, it should be inspiring, emotional, believable, and most importantly, it should be easy for your audience.

Sponsor Ads


About David Jones Committed   Digital Marketor

543 connections, 24 recommendations, 1,408 honor points.
Joined APSense since, October 6th, 2020, From La Jolla, United States.

Created on Apr 29th 2021 09:00. Viewed 110 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.