What attracts you the most? An interesting blog post? Or a minute video of the same content?
It’s not difficult to guess. It’s video.
You don’t need to be an expert to see why. Video’s easy-to-digest format is able to carry the message across within a minute, as compared to reading a wall of text for 3 minutes.
Here are 5 reasons why video marketing is important for marketing campaigns:
- Able to Track Your Performance
- Innovation of Video-favoured Technology
- Strong Emotional Connection & Memorable
- Higher Engagement & Retention Rates
- Video Content is Versatile
Able to Track Your Performance
Think of your last blog post, Facebook status or tweet. How many people read it? Did they re-read the post? Which part of the post is the most or the least interesting to your audience? You can’t measure these aspects through traditional forms of content such as blog posts and images.
Video content allows you to track exactly when your audience stopped watching the video, how many full and partial views the video has received, and how many leads it has brought to the business. You will be able to pinpoint exactly how long your audience attention is, what kind of content they prefer, and what subject lines will attract your audience to watch the video. Besides that, you can also personalise your video content based on your audience behaviour. Isn’t it great?