Why UX Design is Essential for Business

It’s more than making your app as easy to use as possible. It’s also about having every part of your software designed around your customers, to give them a seamless journey throughout. It’s about understanding their wants and needs and delivering the exact solution they’re looking for to them.

Planning on building an app for your business? UX is something you should keep in the centre of your mind. Here are 3 reasons why.

If you’re putting the time and investment into making an app, you need to make sure it works.

UX design involves testing and trialling your app before it’s live — so you can ensure you’re making the best decision right from the start. This gets rid of any costly and time-consuming changes or in the worst case, complete redesigns of your app.

UX design ensures that your app is designed around your customers.

If something is quick and easy for them to use and provides all the information they want, they’re more likely to convert. Which means more profits and a better ROI (return on investment) for your company.

If your users have a negative experience on your app, they’ll stop using it. But, more than that, they will never return. So, even if you fix the problems that they’ve encountered, you’ve still lost a potential customer.

However, If your users have a positive experience on your app, they’re more likely to return. They’ll keep on using your app and will be more likely to also recommend the app to others.

So, your abandonment goes down and your customer retention goes up. It’s a win-win.

At Matter Of Software, we develop our apps with your users in mind. Putting UX at the forefront, we’ll help create an app that works for your business and your customers.