Why Use Synonyms When Writing a Blog Post

Posted by 10 Seos
7
Feb 18, 2019
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While the newbie bloggers were having a hard time getting the concept of keywords in a blog post, Google took a technological turn and integrated LSI, or synonym system, for optimizing its search results. SEO company in Phoenix say that synonyms matter when writing a blog post. But why? Let us see that.

LSI (Latent Semantic Indexing)

According to a digital marketing expert from a top SEO company in San Francisco,you can’t expect a computer algorithm to understand what you are writing about just by reading one or two words. And then wish it would rank the blog for the right search query. Let us take an example to understand that.

Say you have written a post on “Apple and its Benefits.” A human would say that it’s a piece written to describe the many benefits of Apple the fruit. But what if you have written about the benefits of smartphones manufactured by Apple, the Computer manufacturer based in the USA? The worst that could happen regarding this post of yours, is when Google ranks it for Apple the fruit instead of Apple the phone. That’s where LSI comes into action. 

Google has already been using keywords to determine the context of an article. But soon SEO professional knew that you can’t just stuff keywords to make your point.

But by using synonyms, you steer clear of any penalty imposed by Google due to overuse of keywords. You help Google bots know what your page is about, and this is what is called as LSI. 

Coming back to the above example, using words like “Technology”, “Communication”, and “High-tech” could help Google know that the intent of your article is to explain something about Apple, the phone.

How to Use LSI For Your SEO

The top SEO company in San Francisco says that there are many ways in which you could use synonyms to help Google understand the context of your blog. Some of them are:

  1. Synonyms as Anchor texts
  2. Synonyms in slug 
  3. Synonyms in headings and sub-headings

How to find the Write Synonyms to Use For a Blog

The most simple and free method to find the write synonyms for an article is to use Google search results. Here is how to use it. 

  1. Type your keyword in Google’s search bar. 
  2. In a second Google would flood your browser’s screen with many results. From here, you have two methods to find the right synonyms
  3. First is to look at the meta descriptions of the top results. You will see that bloggers are using versions of one word to promote their posts. Like an article listing top motivational movies would have synonym “Inspirational” in its meta description.

The second way is to look at the bottom of search results, in the section “Search related to <your keyword>”. There you will see multiple variations of an entire title that you could use as your sub-headings. Like if your long tail keyword is “ SEO company in Phoenix“, then this section would have “Phoenix SEO expert”, “Marketing company phoenix”, and “SEO services phoenix”.

More info: https://www.10seos.com/top-seo-companies

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