Why Use Flyers For Event Promotions?

Planning to organise some special events like a sale, music concerts, or a store opening? The first thing to consider is to make your target people aware of it. But how? There are a number of ways that you can choose for promotion including radio, TV, billboards, newspapers etc. All these promotional methods are way too expensive for a small-scale or newly opened business. What if they want to promote their business on a smaller level and on a smaller budget? There are still a lot of affordable methods that can be used to make people aware of the event organised by your brand. These methods include the use of leaflets, brochures, flyers and business cards etc.

The basic and oldest method of promotion is ‘word of mouth’. It has been an effective way and has evolved in recent years. Social media is the new platform that is used by a general masses as part of ‘word of mouth’ technique to promote anything that is happening around them. For instance, social media channels like Facebook and Twitter are used to advertise business offerings and special events.


Apart from everything that is discussed above, a better way to promote a brand’s offerings within a limited budget and reaching the broader audience is by using printed digital business flyers. This promotional technique is tried and tested and has been used for years. Here are listed top five reasons to use flyers for event promotion.

• Reach your audience- Flyers are a great source to promote special events and reach your target audience without spending much out of your marketing budget. You can get flyers designed that are appealing and get them distributed personally among the masses. There are many ways to distribute flyers to the target people, for instance, send the pdf copies via Email, insert them into the newspaper, get them distributed on the street and also you can get them distributed within stores.

• Get creative- To invite a large number of people, make sure that you get creative with your flyer design. While promoting a special event using a flyer gives you much scope to stand out using your creativity. Put in all your efforts to bring out your creativity but make sure that your main message is highlighted within the flyer design. The main message here tends to the event you’re organising.

• Something tangible- The another benefit of using flyers for event promotion is its tangible nature. The target audience holds the flyer in their hand and this is treated as the half way to getting your message across. Rest depends upon the creativity you’ve put into while designing a flyer. The design and print of your flyer play a vital role in grabbing the interest of your target audience. And it is something that influences your customer to read and find out more information related to the event.

• Incentives- A flyer can be used as a tool to generate effective incentives for your brand. You can consider including some coupon codes and vouchers within your brand’s flyer that attract people to attend your event. Also, you can offer extra discounts to the first 20 people using those coupon codes or vouchers. Doing this creates an eagerness among target audience and their excitement drives them to attend your event.

• Measurable- The creatively designed printed digital business flyers offering discounts to its target audience are highly measurable. It is because you can easily monitor how successful your flyer campaign has been using custom URLs, QR codes etc. An attractive flyer has the capability to make your event a successful one.

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