Why Toxic Backlink Removal is a Must
If you have a website with many competitors it's crucial to monitor your backlinks. Many business owners have no idea that other website owners hire SEO agencies to sabotage their competitors. You would think an SEO agency would rather play fair and work on building content and backlinks for their client. However, many will go rouge and wreak havoc on other websites with frowned upon practices.
A website can be spammed with backlinks using keyword-rich anchor text such as "online casinos, pharmaceuticals", etc. In other words, they will use keywords nobody would want to associate with their reputable business.
How can I Find Toxic Backlinks Pointing To my Website?
There are many backlink tools available online. A free one you can use right now is the backlink checker tool by Ahrefs. Take a look st the top 5 anchors associated with your website. If you see keywords that look suspicious, have your website audited immediately. Keep in mind, this free tool will only show the top 5 results, there could be hundreds of lingering anchor text that's toxic.
You could also try using SEMRush, it will uncover all the bad backlinks in one shot. This software is rather expensive and used by SEO professionals.
Once you have used the backlink monitoring tool, you need to make a list of all the bad backlinks to remove and submit them to google's disavow tool. (SEMRush will make a list for you to submit to Google.)
Once you remove the bad links, you may see an increase in website traffic; thus removing the bad backlinks will help your overall SEO.
That's why monitoring bad backlinks and using google's disavow tool are the needed solution to keep your website's online reputation clean as well as keep your website's backlink profile healthy.
I personally have seen how beneficial removing toxic backlinks can be for a business. I have worked on many client's websites and I'm never surprised how many bad backlinks need to be removed. There's on average one thousand.
If you have hired an SEO expert, they will most likely be monitoring your website and managing the bad backlinks for you.
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