Why to invest in Bing advertisement
by Roi Sutra Digital Marketing StrategistIf you are a digital
marketing expert, you must have invested in Google ads for your
projects. Investing in Google ads is worth for overwhelming results. There are
other platforms; you can expect a result from that too with low investment.
Apart from the monetary point, there are other factors that make Bing
advertising just perfect.
Let’s get started with the basic information first. Bing is
a search engine with global ranking third after Google and Yahoo, the origin of
which lies in Microsoft. With 63 million reaches, Bing ads expert believe,
running ads here is not a bad idea. Such a figure is hard to achieve even on
AdWords.
Here are other reasons to justify that investing in Bing
advertisement is worth it.
·
Less
competition and cheaper option
You can cut 1/3th of your investment as compare to AdWords
as there is less competition here. Bidding on other Giant platform is not
cheaper as on Bing. Small and medium-sized, or who just want to kick start
their business consider advertising on Bing, as in low investment, you can get
significant growth.
No matter what platform you chose to set your brand in the
market. Once users recognize you, your job becomes easy. No other platform is
cheaper than Bing to get started.
·
Keywords
On any search engine, keywords are vital. Choosing the right
set of keywords is very important to increase reach. As you want to add a
unique audience in your conversion funnel, keywords can help.
Keywords are the bridge that connects the user to your
business, for instance, if a person wants to know a bakery shop near her,
probably the used keywords be-bakery shop
near me. You can make your keywords too if you feel it is
relevant.
·
Better
ROI
Google AdWords is a platform where you can have volume/traffic
for searches. If you want a return on investment, Bing is the right place. With
all the same features like that of AdWords, if you can have better ROI, nothing
is wrong in that then.
·
Easy
campaign setup
If you have ever worked in Google AdWords, this
is a cakewalk for you. The setting campaign here super simple and you can also
import Google ad campaign here, so you don’t need to make separate campaign.
·
Deeper
mobile targeting
Here you get deeper options for mobile targeting, unlike
AdWords where you can just choose the device. In Bing, you can go deeper by
mentioning the type and operating system of mobile. If your demography has a
similar type of mobile, targeting could be easy. You can show them ads related
to their devices, like headphone, or other related accessories.
Conclusion
Any business that wants to fly high later has to take baby
steps for a successful flight. You may
have tried Google AdWords but has not achieved much. Maybe, Bing ads could be a
baby step for you.
After trying Facebook
ads, Google ads, and other social media ads, Bing ads deserve a
chance, nobody knows if you can win here and gain confidence for further plans.
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Created on Mar 23rd 2020 05:55. Viewed 247 times.