Why The Structure Of A Website Is Important For SEO

The better the structure of a site, the greater the chances of ranking higher in the search engines. Each website has a " structure " that can be streamlined, rigorous or disorganized. Attention and care on this aspect can allow you to reach peaks of excellence in indexing. Few emphasize it but this is one of the most crucial aspects of SEO performance but in the same way few webmasters and owners understand what it means to have a site structure that improves SEO indexing.

First of all it allows to have a great user experience. The human mind craves cognitive balance: being able to logically put the pieces together, find the things where they expect and locate what they are looking for. A strong and logical site structure is cognitively satisfactory for users. The more attractive the site is to users, the more attractive it is to search engines. Google's algorithm uses user information to rank the site.

If this has poor CTRs and low residence times, it will not work well in SERPs. On the contrary, when a user finds a site he likes, it does not bounce and stays longer. Accurate site structure can reduce bounce rate and improve residence time, both of which will lead to better rankings.

Googlebot Sitelinks And Crawlers

The sitelinks are a list format in the SERPs that shows the main page of a website along with several internal links indented below. They represent a huge SEO advantage. They increase the navigability of the site, direct users to the most relevant information, increase the reputation of the brand, improve user confidence, help dominate SERPs, increase the percentage of clicks and shorten the conversion funnel. Google's algorithm automatically rewards websites with sitelinks. And it does so on the basis of an excellent site structure that allows a better scan.

The web crawlers like Googlebot crawls the structure of a Web site. Their goal is to index the content to return in the search results. The better the site structure, the easier it is for crawlers to access and index content. The crawler does not automatically discover everything about a website.

Google even admits "[there are] pages on your site that we may not ... discover" or "URLs that may not be detectable by Google's normal crawling process." (This is one of the reasons why Sitemaps are needed.) However, crawlers will have a much simpler time to access, crawl, index and return the pages of a site with a solid structure.

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