Why Social Media Marketing Needs To Be A Part Of Your Marketing Plan Today

by Neil Stark Professional Services

The next few facts will be a clear indication of why social media marketing has become vital in today’s age. This year, the number of people using social media platforms is over 3.81 billion worldwide. In the US, 70% of the total population have social network accounts, regardless of age, totaling a number of 231.47 million people. Guess how many out of these use it for business purposes - only 27% actively use social media!

 

This massive gap between the number of normal users and business users opens up tremendous social media marketing opportunities that are up for grabs for whoever is wise enough to use them. Here are some tips to keep in mind when it comes to social media marketing-

 

1. Increasing Brand Awareness

 

Social media marketing can get your brand in front of more people quite quickly and easily. Users can get a look at your brand even if they do not have your product or service in mind. With the effective usage of appropriate tools across various social media apps, you can get your brand recognized faster compared to the traditional ways. Here are a few strategies to get yourself and your brand known in the digital world: 

 

• Use appropriate pictures.
• Start interactions on related topics to your brand.
• Organize giveaways and contents.
• Get people onto your mailing list.

 

These actions need not be so heavy on your pocket. Your dollar can get you great value if you use social media strategies mindfully since most of the tools are available for free, and you can easily plan your budget around it. 

 

2.   Expanding Your Reach

 

Basic social media marketing will get you the normal amount of reach in your immediate circle. However, to increase this reach, you need to put in a little more effort. You not only need to consider what you post but also the structure of your post and how often you should post. Some vital plans of action can be:

• Setting up a schedule for posting.
• Using inbound links.
• Collaborate with other brands/influencers/communities.
• Sponsor events related to your product.
• Frequent comment section engagement across social media platforms. 

 

3.   Building Strong Customer Relationships

 

Social media marketing is an inexpensive form of communication that is used by many, and you have a limited span of time to capture the attention of your audience. Once you do capture their attention, keeping them engaged is the next step. It is no rocket science. You just need to be genuine and regularly interact with your potential and existing customers. Us humans need communities that relate to our experiences. So, let them know why you started your business rather than what you are selling to build better connections with them. These will create lasting impacts and get you loyal customers. 

 

Sometimes, taking help when you already have a lot on your plate is okay, and Zionstek, a Los Angeles based Social marketing agency, is fully equipped to help you achieve your Social media marketing goals. All it requires is a carefully sought out marketing plan targeting the appropriate niche audience, and your job is done. Let Zionstek help you recognize the taste your customers prefer and serve the best-prepared meals across all social media platforms.

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Created on Nov 4th 2020 01:22. Viewed 342 times.

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