Why SMS Marketing is Worth these Days?

by Rahul Trivedi Digital Marketing Manager

Do you know that a person checks his or her phone 85 times per day? WOW! That's a large number of times. But this is the truth.

80% of the people first check their phone after waking up. This is why an online SMS service is worth these days. Also, open rates of text messages are 24% more than that of Gmail.

Advantages of SMS

The first advantage is that the messages are always read by the people. This is because one can ignore emails and miss calls but messages are not.
Through an online SMS service, you can have an effective track of text messages. You can track who opens your links and who ignored them.
Messages also, help you to get quick feedback as your user can give you a reply by clicking on the reply button or the link.
The message delivery is very fast. The messages reach your customer at the time you sent them. Your user doesn’t need an active internet connection to receive them.

How to automate the online SMS service process?

Time is very valuable. We all want to make full use of our time. Automating messages would help you save you time. This is because they will go on their own without your help. You only have to schedule them according to the time. You can use any automated tool to achieve this. Automated tools connect you with many other websites you can think of. Suppose some people have given their numbers after watching your ad on Facebook. You can send those numbers to your marketing platform. So, they will also get your SMS or MMS service.

How to create your test SMS campaign?

You can sign up for any testing tool if you have decided to do SMS marketing and MMS service. There are also free versions available. Make sure you offer something valuable while doing your text message. You can try giving some free ebooks, discount coupons, and so on. You can also organize giveaways to attract more customers.

Why SMS Marketing is worth it?

Despite being of services like live chat, video calls, and so on. Text messages still benefit your sale in a major part. They are still very effective and useful.
It has phenomenal open rates. As discussed earlier, text messages are reported to have 99% open rates. This means that almost 99% of the people who receive text messages open them.
SMS can reach anywhere. Some people do not have smartphones these days too. Those people cannot have access to their means but SMS can reach anywhere and everywhere.
People tend to respond more when it comes to messages then mails. The rate of clicking links is 19% in messages which is 4.2% when it comes to mails.
With an online SMS service, you can step ahead of your competitors. This is because many businesses do not use SMS marketing. You can step ahead of those competitors.

SMS can be a little spammy but this market has evolved so much. It helps people and people prefer text these days. They now do not miss any update and valuable information. They don't have to log in to their mails to see updates. They can do it by seeing text messages from notifications. Some naive mobile users may don't have emails but everyone has their number. So, messages are quite effective and usable too. Also, the options are limitless. You can provide MMS service, online SMS service, and share photos,-ar and so on to promote your product. The best part is you can also get free trials of SMS marketing.