Why Should Your Business Implement Voice Search Optimization?
by UNIbizTEC SEO Digital Marketing ServicesNobody
ever thought that a day would come when you just have to speak and ask for
something, and you will get it, just like in the famous fairytale ‘Aladdin.’ Oh
Sorry! If you thought you would ask for a Lamborghini and it will be out in
your parking zone, then you are mistaken. We are just talking about popular voice search technology. It is one of
those inventions, which we just dreamt of, and now has taken place in the
market as the most commonly used digital marketing tool. It is not only easy to
use but also convenient for the users, and thus, it is the fastest-growing form
of online search. But, some businesses still don’t understand the benefits
voice searches are providing and how it can hugely impact their growth. Let’s
get our hands on what this fantastic trend means to different marketers, and
why businesses should implement voice
search optimization.
‘Why
Voice Search? To begin with...
1.
It
helps you connect with new prospects – Do you want your target prospects to
abandon you because you don’t give them what they are looking for? As it is
recorded that, 2 out of 5 users use voice search daily, so give leverage to
voice searches that serve your audience using optimized voice content as this
will help you in connecting with better prospects online.
2.
It
helps in improving your overall website through SEO – It is always better to
rank on top than to be on the never-visited pages. By giving relevant content
along with targeted keywords that improve customer experience, voice search SEO
helps in improving the overall search
engine optimization of the website.
3.
It
helps in immensely increasing your website’s traffic – Who doesn’t like to
convert site guests to devoted customers? In case your website is generating
low traffic, voice search SEO can surely help you. If you have unique content
with similar keywords the user is looking for in the voice search, then you can
quickly increase your website traffic.
4.
It
helps in yielding higher conversion rates – All of us have used the ‘near me’
option in Google to look for a product or service we want. If your business
appears at the top when people use the ‘near me’ features, you will definitely
excel. This is something, which can be done through local SEO. To get
conversions for your business, you can create your ‘Google My Business’ account
and direct the local searches to your website.
5.
It
helps you beat the competition – Tricks to reach on top can be the same; what
matters is how well you manage to implement it. So, if you wish to place your
business ahead of the rest, you can improve your sites for voice searches by
following organic search engine
optimization. Voice search generates more traffic and keeps you ahead of
the competition.
‘HOW’
– if you are planning to get it done...
1.
It
is better to target long-tail keywords – When people do a voice search; they
act as if they are talking to real humans. They unintentionally ask more
extended questions rather than short keywords. For example, while typing, you
might write ‘pastries near me,’ but when it comes to voice searches, you might
ask, “Ok, Google, where can I get the best chocolate pastry?” So, targeting
long-tail keywords for voice search SEO can be helpful.
2.
It
is better to improve your website’s loading speed – Would you like it if your
visitors bounce off your page due to slow loading speed? To rank first, you
need to make sure your website has a fast loading speed. Why do you think
people do voice searches? Obviously, to get faster results. So, why disappoint
them? That is the reason Google gives high preference to page speed when it
comes to voice search.
3.
It
is better to deliver conversational content – Why alienate the audience by
using Shakespearean English when you can make it fun and conversational?
Deliver content that sounds more human, increases the reader’s engagement, and
does not have a formal academic textbook tone. Why? Because it is said that a
conversational tone matches well with the voice searches.
4.
It
is better to build a mobile-friendly website – What do you think is mostly done
- A voice search on a mobile or a computer device? A mobile search is more
popular, isn’t it? So, if you want to attract massive traffic and audience
engagement for your voice optimized website, a mobile-friendly website isn’t an
option; it’s a necessity.
5.
It
is better to invest more in Local SEO – From getting quality backlinks from a
variety of websites to getting positive reviews from your current customers,
these local SEO tricks undoubtedly positively affect your business. A majority
of people use voice search to look
for businesses or service providers near them. So, investing in local SEO will
help you go a long way.
Gone
are the days when you have to pen down an essay in your diary or read the paper
if you want to search for the latest happenings in and around the world. Just a
shout out to Siri or Alexa can do the job. So, what are you waiting for? Once
you are well versed in why your business should implement voice search
optimization and how it can be done, you can start working on the same to make
your website reach more users.
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Created on Mar 16th 2020 01:32. Viewed 485 times.