Why Local SEO Matters for Your Business?

Take out your phone, open Google, and type "best Chinese restaurant" into the search box. What do you think you see? The top results aren't always the greatest Chinese restaurants in India, and they're unlikely to be part of a large chain. It's usually a locally owned restaurant in your city near to where you're at the moment. That's how effective local SEO can be. How can local SEO help your small company stay ahead of the competition online? Continue reading to find out more!

What Is Local SEO, and How Does It Work?

Local search engine optimization is a kind of SEO that focuses on increasing the visibility of a local company in local search engine results. The results that show in local search results usually answer a "near me" intended inquiry, implying that the searcher is looking for something "in [City]"—or that the search engine has recognised that geographic limits limit the search.

Businesses may increase their presence in these local search results for phrases relevant to their company and their goods or services by hiring local SEO services.

What Is the Importance of Local SEO for Small Businesses?

Local searches now account for almost half of all Google searches. In fact, Google recorded a 900% spike in searches for the keyword "near me" from 2019 to 2021. In an effort to better serve its users, Google began giving additional results for geographically relevant queries based on Proximity, Relevance & Prominence.

That is, if your company is near to where someone is searching, provides services or items they may be looking for and has well-optimised local business listings, you're more likely to be discovered online by prospective clients.

A Marketing Strategy That Is Both Cost and Time-Effective

While managing your company information in online directories takes time and effort, technologies like Google My Business and Facebook allow you to put up local business listings throughout the web for free, making local SEO a more cost-effective alternative for online promotion.

Makes It Easier for Customers in Your Area to Find You

Consumers who seek a local company visit a shop within five miles in 75% of cases. If your small company can be seen in local search results or on Google Maps, you'll have a better chance of collecting new leads.

Contacts Customers Who Are Considering Making a Purchase

Local searches made on mobile devices translate to purchases in a stunning 80% of cases. This is due to the fact that local SEO puts you in front of the client at the precise time they're looking for a product or service, increasing the likelihood that they'll buy or at least enquire for more information.

Do you need assistance getting started with local SEO? DigiMore can assist you with claiming, managing and optimising your local search visibility. Get our local SEO services in Mumbai today!