Why is user experience essential for your product?

by Shah Faisal Sr. Digital Marketer Analyst

Every company ask themselves this question – “How to stand out from the crowd?” Everyone wants their product to be different from others, and one of the most feasible solutions that can achieve this target is the UI/UX of the product.

Many people use this term interchangeably, but it is crucial to understand the difference between UI and UX as they are not the same.

According to designer Nick Babich:

“The best products do two things well: features and details. Features are what draw people to your product. Details are what keep them there.”

UX encompasses the user interaction with the product, and UI refers to the combination of elements and approaches used to create the desired UX.

In many organizations, UX has become an integral part of the digital product strategy. But still, there are a lot of organizations that do not focus on UX while product development or fail to understand the importance of UX in product development.

What is UX?

In simple words, it is the experience people have when they interact with any product, while:

Choosing the product
Acquiring the product
Learning to use the product
Use the product

Why UX matter?

Everyone wants their products to provide excellent user experience, but this is not what all the products end up achieving.
While designing and development of the product for the users, the effort must be to provide them with the solution to their problems in an easy as well as efficient way. It is vital to pay adequate heed to design the system so that users get what they need.
In the case of e-commerce sites, people visit the site to buy products. The interface of the product needs to meet product goals. If you have a good user experience, they will come back and shop again.
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