Why is proper lighting essential for your furniture retail store?

As soon as a customer enters the store, the eyes start working their way around. Suffice to say, showcasing the store is just as important as the product itself. One of the most overlooked and yet the most effective way to do that is through lighting. A well-lit store draws the customer in with much more ease, helps to set their mood, and makes a statement about your brand.

However, if the lighting in the store looks dingy, it can affect your business negatively. Therefore, it is necessary to find the right kind for your store. It’s not just about arranging a couple of luminaires here and there. Lighting is about a mixture of color, contrast, and energy-efficiency. Being a furniture sourcing company in India, the first tip we’d like to give is to select the appropriate lighting for your store. The main types are:

Ambient Lighting: The main lighting that illuminates the whole store and, as the name suggests, creates the ambiance of the store. If the store is poorly-lit or too bright, it can annoy your customers, and chances are they may never come back.

Accent Lighting: These types of lights are used to highlight a particular product or a specific area. They add drama and instantly help catch the customer’s eye when done right. Wall sconces, floodlights, track lighting, etc. are all accent lighting.

Task Lighting: They are used in areas where more light is needed, for example, transaction counters and display windows.

After selecting the type of lights for different areas of your store, one should know what kind of light source to use. Two of the most commonly used are LED and Fluorescent. Just like the two faces of coins, both have their pros and cons. While LED lights are more cost and energy-efficient, they work better as Task lighting. Fluorescent light sources are more general and have warmer hues which gives a better sense of comfort and well-being, albeit not necessarily. You can see what works best for your store by getting different samples.

Another point to remember is that while it may look like all the light sources are the same, they do have different colors and temperatures to them. Using the ones that render the same color creates an even and consistent feel in the store. Talking about temperature, according to Lux, light with cool temperatures tends to make the area look more spacious whereas warm temperature provides a sense of familiarity. So, if your store is big, you can choose the former, and if you have a smaller store, you can opt for the latter one.

When implemented rightly, the reflection and the glare from the light can play a vital role in retaining a customer’s attention and work wonders for your store and sales. However, too much glare can be harmful. So make sure your sources have good glare reduction value. Some stores are using motion lighting as well. For instance, they fit a light source right above the bed, and if a customer lies down, it automatically dims to create a more relaxing space.

You can buy the products for your store from the best furniture sourcing agents in India, but to compete with the market and to be on top of the charts, a unique experience for your customers is a must. 

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