Why Is Indian Language The New Game For Digital Marketing?

by Sougata J. Blogger

With the internet engagement growing past tier 2 and tier 3 cities, it is time for vernacular content to take on the digital medium. Now as per report, the growth of vernacular content has gone surpassed to a huge extent. For that, using keyboard for Indian languages can seem helpful.

With vernacular content gaining importance, it is a matter of time before the trend takes on the digital realm too. In fact, as internet penetration actually grows past tier 3 and tier 2 cities, it is most likely for vernacular content to take on the digital medium.

The Growing Demand For Vernacular Content

According to search engine reports, the internet user base would increase to 735 million by 2021 in India. Now, the internet users would even grow at CAGR of 18% to reach 536 million by 2021.

As the demand for Indian languages would be in all-time high in the coming years, publishing of right content would become essential. This is when journalists and writers would stress over Indian content and look for software to help in producing outstanding results.

There are numerous translating softwares that help in writing. However, while translating the actual meaning of the content gets lost completely, this is one of the reasons why writers prefer keyboard for Indian languages over any translating software.

According to report, 70 percent Indian find local language digital content completely reliable. In fact about 88% Indian language internet users are most likely to respond to digital content in their local language than English.

Popular content generation platforms have come up focusing on regional languages. While 95 percent of videos consumed in popular social media sites are in vernacular languages, some apps also allow users to browse content in different local languages.

This is possible with the help of keyboard layout software as translating is definitely not something that writers actually depend on. However, likewise, the best choice of writing software is needed.

Now, here are some things that can help you keep regional language at the centre of digital content.

Multi-Lingual Web Platforms

Building a local platform for generation of high traction and reaching out to large audiences should be the first thing for digital marketers. Now, leading content creating platforms would now cater to the audiences through several vernacular languages.

People are now more comfortable consuming content in their native languages and so more digital marketing companies are shifting to creating fresh regional content.

Since the keyboard for Indian languages is useful, the experts can use it to create error-free content in any Indian language they want.

Interestingly, it is not only the print media; the picture contents in regional languages are also becoming equally popular. For this, the keyboard layout software works fine since you can use it across all platforms to write directly on.

Writers don’t need to copy paste anything. They can simply use the software they’ve installed and write on all platforms.

Regional Content Captures Regional Nuances

Almost 70% of Indians find regional language digital content really reliable. So, several brands have started thinking in terms of regional content so they can capture the audience’s mind.

Now, digital marketing needs transcreation and not translation. Interestingly, using proper software that’s possible.

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Created on Jun 18th 2020 04:58. Viewed 178 times.

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