4 Main Reasons For Localizing Your Content In Indian Market

Being one of the most populated countries in the world, Indian market deals with large number of dynamic, young working professionals.

Along with proper tax policies and treatments, India has become a market for various industries. In this article we will talk about the reasons why you need localized content in Hindi.

If you didn’t know Hindi is one of the languages that 40 percent of the Indian population speaks as their native language.

When talking about content, we are stressing over writing Hindi content and not mere translation. For this, the Hindi typing software for Mac can help.

The Market With Over 1.3 Billion People

India being the second highest populated nation in this world having a population of 1.37 billion people is a diverse country where numerous languages are spoken.

According to the UN Population Division research, the Indian population is likely to increase until it hits a mark of 1.68 billion people within 2065.

Now, it is quite natural there is enough space for economical growth. The market may generate millions of audiences for brands.

 Even foreign companies are thinking of going global. In such a scenario the main aim is reaching the target audience- Hindi speaking people.

For this, making content available in Hindi is also mandatory. This is possible by using the best Hindi typing software for PC.

Pool Of Skilled Labor

Did you know about 67 percent of India’s population are in the working age of 15 to 64 years? Now, this figure is enough to know the workforce involved in various sectors.

No wonder, the Indian market creates bigger workforce for the Indian economy.

While large section of the workforce is involved in making the economy soar, reaching them with proper message or messages that appeals to them is necessary.

This is when you need a Hindi typing software that lets you write crisp content.

Just 10% Of The Population Understands English

Just 125 million people living in India knows how to write and speak in English.

Even being the second largest English speaking nation in this world, the number of English speaking people is just over 10% of the entire population.

This means, even if a company uses English, the audience they can really reach out is smaller and they are simply wasting opportunities.

Using Hindi content is the surest way they can conquer the mind of the masses, better.

Emergence Of Smartphone And Internet

As more and more people are getting addicted to smartphones for almost all information, it is necessary to produce content in Hindi languages for them to understand easily. Using Hindi typing software for Mac is the best solution.

According to a report, more than 560 million people living in India gain Internet access in December 2018. Now, this is just 57% of the population.

But what is more surprising here is 97% of these people go online through their smartphones.

Finally, it is important to create content in languages that majority of Indian people understand other than English.

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Created on May 26th 2021 05:03. Viewed 136 times.

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