Why is Business Process Outsourcing Gaining Momentum in India?

by Ekon Keita Marketing Manager

Business process outsourcing has been gaining a lot of momentum in India (and in other parts of the globe as well). It goes without saying that more and more companies are making their presence felt in India. So, it can also be said that these companies will require a set of skilled labour in order to man their customer service (BPO call centre) framework.


The good thing about a BPO call centre is: it provides the users and consumers with an Omni-channel customer experience. This means a user/consumer can get in touch with the company executives across all major social media (and conventional) platforms.  The consumer/caller can ditch the conventional calling route in order to expedite the process of redressal.


Post a query/issue on the company’s social media handle and the company executives will get back to you as early as they possibly can. This is exactly what most of the outsourced call centres in South Africa are doing.


Also, here is why the business process outsourcing industry is gaining momentum in India:

Presence of English-Speaking Skilled Labour in India

There is sheer abundance of English-speaking skilled labour in India. This means there is no dearth of potential call centre executives in India. However, all those who wish to make a career for themselves in the field of customer service and relations will be required to undergo a period of strenuous training before they can be deemed fit to take customer calls.  The key is to provide omni-channel customer experience to people across all geographical locations in India.

India’s Growing Customer Base

The average Indian consumer has a lot of choice at hand in 2022. Some of the biggest international brands and companies have been making their presence felt in India. So, if an average Indian buyer gets to buy all of the international products and services, then he/she will also be requiring an efficient (and effective) complaints redressal mechanism in case the product/service he is using tends to malfunction or break down. This is exactly why a call centre is required.

The Need for Better Products and Services

It goes without saying that the arrival of the multinationals has turned the Indian market into one of the biggest markets in the world. If you are looking for better products and services, then do not forget to check out the various MNCs in India. Also, all of these MNCs will have various call centres and outlets to offer an omni-channel customer experience to the caller/customer. If the call doesn’t through, a message on the likes of Facebook and Twitter would do.


Ison Xperiences is one of the best outsourced call centres in South Africa. Interestingly, the company has also been making inroads into the Indian market in recent times. This company works across a wide set of verticals, right from governance to energy and everything in between. Get in touch with them right now if you happen to be facing a problem/issue of any kind. 

Sponsor Ads

About Ekon Keita Junior   Marketing Manager

1 connections, 0 recommendations, 18 honor points.
Joined APSense since, April 9th, 2021, From Durban, South Africa.

Created on Apr 18th 2022 02:33. Viewed 106 times.


No comment, be the first to comment.
Please sign in before you comment.