Why is a Google Business listing important to you?

by Mahira Digital Digital Marketing Manager

Why is Google Business Listing important for small businesses? What is it? After recently speaking with an entrepreneur in Mumbai, I decided to write about this subject. The businessman informed me that his website is currently ranked third in Google for one of his chosen keywords. And he has accomplished this without using any backlinking techniques.

However, this might sound normal if the website has organically gathered backlinks over time and is properly optimised for the chosen keyword. However, when I looked up the same thing on Google, I discovered that his website is ranked in Google Business Listing in Google+ Pages rather than organic searches.

This brings up how crucial a Google Business Listing is for small companies engaged in local SEO. Most small business owners may not understand the difference between a Google Business Listing and an organic result on Google.

A website's ranking results from proper SEO, backlinks, performance, and social popularity. Google displays a small number of Google Pages data results that it determines are pertinent to the local business search query on its search results page. For more information consult Mahira Digital, the best SEO Company in Delhi will help you.

Why is Google Business Listing useful?

I was referring to a Google plus local listing, which helps you appear quickly in Google Search results, just like in the entrepreneur's case. For instance, if you type "Carpet Cleaning Bangalore" into Google.co.in, the result will appear Business listing on Google. All of the red-highlighted results come from Google Business Listing. Check out CleanFanatic's position in the search results below. Organic SEO results versus Google Business Listing. Clean Fanatic appears in positions #2 and #3 for organic seo (marked in red). The fourth result is a Google business listing (marked in green).

Let's try the same search on Google.co. in mobile now: Mobile Search for Google Business Listings. Just Dial comes first, followed by several results from Google Local Listings. On mobile, Clean Fanatic ranks #2 in Google for the term "Carpet Cleaning Bangalore," but it appears at the end of the Google Business Listings in position #9. After Google Business Listing, SEO rankings On mobile, Clean Fanatic would have shown up in position #9 if it had no Google Business Listing. Its organic ranking is #2, however.

Therefore, Clean Fanatic is ranked #2 for "Carpet Cleaning Bangalore" in mobile searches. Let's review the listing once more. Call, directions and website options are all available in the Google Business Listing Call option. Users don't need to go to Clean Fanatic's website to contact them; they can do so directly from the search results. This can raise the likelihood that a visitor will be a real lead for a nearby business (in this case, Clean Fanatic).

In conclusion, the advantages of Google Business Listing are as follows:

1. Displays a different result from organic Google ranking

2. Displays prominently in every mobile search

3. The Google Business listing result allows visitors to call the company directly, which can help you generate leads.

4. Simply having a local Google Business listing lets you compete with other businesses more easily. Even without a website, you still gain visibility.

For more details consult with the best digital marketing company in Delhi.