Why Hindi Is the Future of Marketing in India?
by Sougata J. BloggerSince the inception of the internet,
English remains the dominating language in India. However, after the digital
revolution of 4G technology in India, the demand for the regional languages
increased a lot. They search for easy Hindi typing software or other regional
typing software as only 10% of the internet users in India among 1.32billion
people are fluent in English.
Hence, in such a competitive time, marketers cannot overlook the rise of the Hindi language. People are consuming more regional languages instead of Hindi. The current article is all about the various reasons behind seeing Hindi as the future in the Indian marketing industry.
Spoken by Millions Across the Globe
Considering Hindi as a local country-based
language will be a mistake. Nearly 260millions of people speak in Hindi across
the world as their native language. Besides, 120million people speak Hindi as
their second language. The figures are enough to conclude the reach of this
rich language.
Hence, when you are using the language for marketing,
the volume of the audience will nearly be 400millions of people. There is no
smartness in losing such a massive audience base.
Easy to Learn
One of the best things is that you can easily learn Hindi. If not fluent but enough for communicating with the others. Hindi is a phonetic language means that you write the word as it sounds. It is not like English, which often makes it tough to write. Further, with the easy Hindi typing software available in the market to write the language on the digital platform makes the task simple.
Bollywood Market
Indian Hindi film industry, fondly called
Bollywood, is the biggest in terms of the films produced each year. You can
imagine the scope of writing in this sector. Several scripts are written in the
language for various films, television contents, and advertisement films.
Hence, again Hindi can play an influential
role when it comes to using it effectively for advertising your products
through movies or advertisements.
Hindi helps to Know Other Languages
Hindi can be a bridge between other
regional languages. In India, most of the people understand Hindi, even if they
can’t speak. Hence, when you are marketing your products online using the Hindi
language, people will understand what you are up for. They take more interest
in their products more than earlier.
Reach the Rural areas
With 4G technology, even rural people
connect with the world. However, mostly they use the regional language as a
medium of communication. Hence, the local influencers are also using the
regional language.
With the help of the easy Hindi typing software, they are
reaching a massive section of the audience. Companies can use the same
technique to target the rural sector for a better hold in the Indian market.
Final Words
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Created on Sep 18th 2020 05:24. Viewed 219 times.