Why Google Analytics is Important for SEO Campaign

There was a time when marketers spread the brand awareness over the spectrum of several media channels such as radio, TV, print, etc. They wait for the long time praying their marketing efforts and investment would pay off.

But the change in technology advancement and increasing competition has completely turned the process presenting the new result-oriented tactics that provide instant results. Google analytics is one of those great strategies utilized by SEO Company Noida to ensure constant work as a daily practice. Marketers spend an important amount of time focusing on web analytics reports and analyzing how well their sites are performing technically.

Google analytics is what going to prove more helpful in becoming an effective marketer and understanding how customer uses the website. In this article, you read what is it and how it can be advantageous for boosting SEO campaign.

What is Google Analytics?

Google Analytics is a free tool that a webmaster can use to track the information about how online visitors interact with a website. It can be installed by applying the code given by the Google when you set up an account on the website. After 24-48 hours, you can take the multiple advantages from the useful data.   

This is extremely useful when web developer used it in combination with free BoostSuite account. During SEO campaign, Google Analytics is used to track the keywords performance in order to secure a successful campaign. It will open up the book containing all the relevant information that a webmaster may probably never knew about website visitors. SEO experts can easily determine how much traffic each keyword brings to the website.

How to create a Google Analytics account

Below are steps that a webmaster can follow to set up a basic account and get the complete access of websites traffic data.

·         Visit Google Analytics website, google.com/analytics

·         Click "access analytics" blue button in upper right corner

·         Hit "add a new account" button in upper right corner

·         Click on "sign up" button on the lower left corner

·         Fill the complete required sections such as website URL, account name, time zone, and territory.

·         Click on "continue" when finished

·         Read the Google analytics terms of services carefully and click on "create new account” button to finish registration.

·         Copy the given JavaScript code and click on "save and finish"

·         Once you did all this, you should be heading for the account view. Note whether there is an error. The code is not installed; it is just copied to the site.

·         Ensure the JavaScript code is pasted correctly before the body tag.

·         Revisit the Google Analytics account to analyze the website data

Benefits of Google Analytics

SEO Services Noida helps to experience the plenty of advantages using Google analytics during the optimization campaign. Webmaster can use the variety of data to advantages including:

·         Free tool and provides more functionalities without any charges

·         Give the accurate amount of new visitors on regular basis by providing data of how many visitors come to the site

·         Provide information about pages and links mostly click by the visitors

·         Knowing which browser is most often used by customers

·         Knowing which keyword is performing well

Top Google Analytics Report

·         Social overview

·         Acquisition overview

·         Top landing pages

·         Exit rate vs. bounce rate

·         Exit pages

·         Location report

This article will be incomplete without saying that Google analytics with proper knowledge and good business judgment is the sought after for webmaster in today’s informative and competitive age.