How Much Does It Cost to Advertise on Television?

A TV ad is a 15 to 60-second video that’s aired during television show breaks to market a business’s products or services or to build brand awareness. Television is still the largest medium in terms of audience reach. The money needed to make a TV ad varies according to the concept of marketing campaigns. The total cost of a TV ad can be calculated by adding the amount of money required for the production and the number of slots in which the ad runs.

There are many factors that depend on the cost of TV advertisement:

· Production Cost

The production cost is one of the main factors when we calculate the cost of advertising on television. Production costs for making a TV ad range from a few hundred dollars to hundreds of thousands of dollars. There are some independent TV stations that produce ads for free if the company signs up for a fixed duration of commercial spots. Local TV stations charge from hundreds to thousands of dollars to create a 30-second commercial. National commercials produced by a TV commercial company can cost thousands of dollars depending on the budget of the advertiser.

· Setup Cost

The setup process of a New York Production Company to advertise on TV has two main stages: design and production.

1. Design refers to the creation of the ad itself. You have to decide on the concept; whether you’ll need to hire designers or actors, and the script you’ll follow for the ad. In most cases, you’ll need to work with an outside agency that specializes in video.

2. Production is the actual creation process. After you have the design and style decided, you still need to film the ad. Production entails everything from initial shooting to editing and reviewing.

· Timing of airtime

It is also important to the time you want your advertisement to be on air, as the cost varies from time to time. If you want your ad to be on air 7 AM — 9 AM the cost will be less on any entertainment or movie channel as the viewers are less in the morning on these types of channels. However, if you are looking to advertise on any news channel at the same time it will cost you more as the viewership is higher in the morning.

· Weekend vs Weekdays

The cost of advertising the ad on TV varies from weekend to weekdays. Some channels raise their cost up to 50% on weekends depending on the viewership while there are some channels that reduce their cost up to 50% during weekends due to less viewership.