Why Google AdWords in Important for Business
by Sourabh Rawat Websites MarketingThere are
many things involve in making of an online Marketing campaign successful.
Search engine marketing, Social media marketing, Pay per click, Content
marketing, Website user-friendly and responsiveness all work together to put a
campaign on the right track.
In this
case, we are going to take a look at how Google AdWords can put your business
in the center of attraction.
AdWords
campaigns are a good way to generate leads and increase engagements in B2C
(business to customer) and B2B (business to business) in all depends on how to
make a mix google AdWords with your other marketing efforts.
What is
Google AdWords
Google
AdWords is a paid advertisement method in which you advertise online about your
business. It is an effective yet simple method which uses text and images to
creatively create an ad for people in your business. In AdWords, you choose
certain keywords and target your audience on gender, location, area, age, etc.
When a user search for a certain term on the search engine in those terms
matches with your ads it will appear on top of their search engine results.
Why did
you need to add PPC method to your Marketing Campaign?
1.
Effectiveness
When people
think of Google AdWords they only think about it as a paid method but they
forgot its speed and Effectiveness. Every technique available in Digital
Marketing no one provide results as fast as AdWords does. It is possible to pay
your way to the top of the search engine but it is a short term method which
provides you boost for a short time.
It doesn’t
mean you keep using it will drain your budget quickly that why you need to rely
on another SEO method to boost your site on the top of search engines.
2. Is Google pushing ads
over organic results
The answer
is yes and people get confused over this but the answer is simple if you think
as google point of view. What Google is doing is helping business who helps
google to put in simple term if there are to people who ask for your favor and
one of them is paying you for it. Now you will help both but you will put an
extra effort for the guy who is paying you that what Google is doing currently.
Maybe on
year there are few ads on top of Google and most of them appear but on sides on
the page but now 4 ads show on a page and if maps appear then it will drag your
results down even further. Not only google using search results for text but
also showing ads on shopping and image results to.
It doesn’t
mean you need to worry about your organic results it just means AdWords help
you get to the top of audience search results while you build your natural
ranking. You need to pay attention to other methods to many people past the
paid ads because they believe in organic results over paid.
3. Create your own Plan
Many people
don’t use Google AdWords because it is too costly or it is like cheating the
system but the basic point they don’t get that it a just another method you can
use to boost your traffic. You need to find a plan/strategy that will help you
get maximum traffic on your site with the highest engagements rate and it
includes Google AdWords. Just like any other method where you put your hardwork
so that your site rank on top of search engine. You need to find a balance with
your budget where you can use most to increase your business reach and growth.
4. Increase
your reach
In Google
AdWords, you can set pretty much everything according to your need you can add
range to set an of variables, keywords to what time and locations it will
appear on. You can also add extensions where you can choose what would be
displayed in your ad it includes product image or contact information whatever
you prefer.
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Created on Jun 21st 2019 05:29. Viewed 550 times.