Why Game Developers Outsource – The Less Obvious Advantages
Typically, outsourcing begins with a self-assessment of a company’s core identity that forms its unique competitive advantage, with the remainder of the work becoming candidates for other ‘service providers’ to perform better, or cheaper.
Many independent studios have an internal team of about five to ten people who hire dozens of short-term contractors and engage in outsourcing when things can’t be done internally. If you are wondering why they outsource at all, it is because of these benefits:
Talk about Money
It is clear to most people that the primary reason for game developers to outsource parts of the development cycle is money.
Somebody, in some part of the world, is always ready to do a part of the job for cheap.
While it’s quite easy to see the money being spent, most developers don’t see the money NOT being spent, thanks to outsourcing. Take the example of the phase when your studio no longer needs content production. Unlike full-time employees who must be paid year-round regardless of whether a project is in pre-production or completed and shipped, outsourcing doesn’t cost your company the salaries of professionals who are waiting for the next project to go into development.
Time Is Money
If you are a smaller developer, outsourcing can even allow you to go into full production without any research of your own on how to build something – let’s say – art assets. Granted that you cannot make cutting edge content this way, but most studios aren’t even trying to, nor do they need to in order to develop successful and entertaining games.
Regardless of your own company size, outsourcing allows you to create a team of artists relatively quickly, thus giving you a solid head start. This extends your production period compared to staffing up an equally large in-house team. You could benefit from this extra time that you get from outsourcing to either make content or get content back faster so that you can polish it for better in-game preview.
Capacity- Staying Small and Working Big
Outsourcing is all about utilizing
external talent; this means your team won’t be limited by the physical size of
your studio or the number of support staff or managers. You can, in fact, make
massive games while staying small. This includes being able to keep your studio
so small that you actually know everyone’s name and your organizational culture
is less corporate and more on the personal side.
This also allows you to fill in more positions that affect the gameplay directly, instead of content creators, if you think that would boost your chances of creating a successful game.
This is why developers outsource and why the idea of outsourcing is constantly on the rise – the number of benefits does outweigh the occasional complexities!
If you are looking for a game outsourcing service that guarantees quality, check out BOSi USA today.
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