Why email appending companies need to follow the best practices

International Trade & Business

Oct 26, 2016

145 Views

Following the best practices for any marketing practice is good for business. Not only because it’s going to keep your brand and services away from any compliance issues – but also because it’s going to directly benefit your business. That being said, there’s the question of email appending – the marketing practice of email addresses being added to your marketing database – and unfortunately, many email appending companies are not following the best practices. At Lake B2B as a leading email appending company we ensure to follow the best practices: from offering clients opt-in email list, to comprehensive suppression files, to keeping it CAN-SPAM compliant etc. we are doing all of it, efficiently. The goal is to maintain a positive vendor reputation in the market. We don’t want clients to invest in our email append services and then face campaign non-deliverables. So yes, as an email address appending company, we need to follow the best practices because we believe that client success is directly linked to our success!