Why Does Click Fraud Occur and What Can You Do to Stop It?by Tom B. Social Media Pro
You have a great business idea.
You created an awesome site with a really good marketing campaign.
You started using Google AdWords, and things are looking great. Your site is getting loads of traffic, your ad is getting a higher rank and things are going just fine.
Now, imagine that you open your AdWords account, and your whole monthly budget just got wasted in a day, it was 'clicked away'. Sounds like a bad dream? Well, unfortunately, for many businesses, companies, and organizations, this is reality and it's called click fraud.
Click fraud occurs when a malicious user\compiting business that has absolutely no intention of buying your product, clicks your ad with the harmful intent of causing your website a serious financial loss.
Now click fraud can come in many shapes and sizes - from a single person that clicks on your ad (single IP, a fraud that is quite easy to detect), to an elaborate bot system that automatically clicks your ad from various IP's (which is so much more harder to detect).
However, by being very conscious to this broad phenomenon, you can start employing proper click fraud detection and prevention techniques, and substantially decrease the risk of click fraud occurrence on your campaign.
You can try to make a change on you AdWords location targeting (by 'blocking' certain areas that might show suspicious fraudulent activity); excluding specific IP addresses (by tracking and detection suspicious IP's); Maybe most importantly- tracking everything! You should know about everything that happens on your account, statistics, and suspicious clicks. That way you will be able to notice (well, hopefully anyway) any strange fraudulent activity. But that is practically impossible, especially when you have a business to run, employees, banks and never-ending assignments.
Another great way to protect yourself from click frauds is to use a click fraud protection and prevention service. They will do all the hard work for you. I highly recommend using AdTector.com.
AdTector is the most leading click fraud protection service there is out there these days. Its advanced algorithm can detect advanced patterns of fraudulent activity, meaning, you will never ever lose money from these clicks, on the contrary, they will get your refunds from Google to the last penny.
Don't become a victim of fraud click activity, use a proper service that will help you protect yourself. Use AdTector.
Created on Jul 9th 2018 02:51. Viewed 205 times.
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