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Why do you need WhatsApp Business Messaging and SMS Service Providers?
by Kristen White BloggerCommunicating with customers has become a crucial aspect in deciding the success of a business enterprise. Happy customers result in increased sales and additional profits of an enterprise. There are many ways to stay in touch with customers and the target audience. Voice calls, emails, and SMS are some of the most widely used means of communication with customers.
The changing technology has made it easier to interact with customers and also take care to not disturb them at odd times. Sending bulk SMS via SMS gateway and using WhatsApp Business are two such ways that are popularly used by companies.
Many companies provide API integration services that enable a business to send messages in bulk to their customers or the target audience. The single REST API can be used to connect across more than 30 communication channels.
Enterprises from a wide array of industries such as travel, hospitality, banking, food, media, retail, healthcare, etc. can contact the SMS service provider to connect their systems to the SMS gateway to facilitate sending messages to their target audience in their phone numbers.
The API integration provides the following services to business enterprises.
Messaging API
- Use the same platform to send SMS and WhatsApp messages to users who are anywhere in the world.
Bot Platform
- Send personalized messages in bulk by using the pre-approved templates provided by the company.
- Re-route a message via a different channel if it fails to get delivered through one channel. Use SMS as a fallback option when messages fail to get delivered on WhatsApp.
- Allow two-way communication by letting customers reply to the SMS sent to them.
Engagement Tools
- Create and use chatbots to send automated messages to users.
- The bots are used to send instant replies round the clock and provide standard answers to generic questions.
- The bots keep the conversations alive and allow the support staff to work on troubleshooting the problem.
- Integrate marketing and promotional tools with the platform and run campaigns to promote the business.
- Schedule recurring campaigns and cross-promote a product or service based on the customer’s purchase history.
WhatsApp Business has been released into select markets by the developers to help medium and large scale enterprises interact with users using a rich interface. WhatsApp allows users to send messages in the form of text, images, audio and video files, and documents.
The enterprises will have to request for early access to integrate their systems with Gupshup’s WhatsApp API for sending and receiving messages. Using the same API platform, enterprises can send messages to users on WhatsApp. Moreover, WhatsApp Business pricing has been carefully decided by the developers.
Messages that are transactional in nature are sent using templates. The cost of each template message is decided based on the location to which the message is being delivered. To this amount, the company that provides the API integration services will add their fixed charges for using the platform.
Notifying users about their order bookings, deliveries, payment dues, and service reminders are sent using the templates. Enterprises will have to take explicit permission from users to send them messages using WhatsApp. Customer Support messages are a type of free-form messages and can be sent within the 24-hour window after the last customer-initiated message has been received by the enterprise.
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About Kristen White 
Blogger
285 connections, 0 recommendations, 1,021 honor points.Joined APSense since, August 19th, 2016, From Chicago, United States.
Created on Sep 17th 2019 04:21. Viewed 429 times.
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