Why do you need to re-publish your old content?

It is not always easy to create new content. It takes a lot of time and effort to create a new blog post. You really need to invest a lot of time and effort. It is found that for most of the businesses, a lot of their blog post do not drive more traffic to your site. In fact, 20% of the content brings in 80% of the traffic. So why not get the most out of that 20% content. You just need to determine that 20% of content which is responsible for driving in more traffic. Take a look at the content of your site and identify the blog posts or articles that have done well before. See what changes you can make to that content so that it can be relevant in the present time and you can republish that content to acquire more traffic at your site. Things are really changing rapidly in the current online world. If you will not provide your audience with quality, up to date information this can disappoint people and you can lose the potential customers.

Republishing the article means you are changing old date to the new publishing date without changing the URL, with all the necessary and relevant modification in the content.

Experts from top Miami SEO company suggests some reasons on why you should republish your content.

• Your old content is getting organic traffic, but it's out of date

If someone visits your content, you definitely do not want to have them a poor experience of visiting an out of date content or irrelevant content. If you see that the older content is still getting organic traffic then you should make the necessary update to make it relevant for the audience. If you are making the significant amount of changes, you can republish that content and gain more traffic by promoting it on different channels.

• Your content is not ranking on the first page

If your content is not ranked on the first page of the search, then you are missing out on the several great opportunities of driving in more traffic to your site. In such case, updating and republishing your content can help you get the ranking on the first page and will significantly increase the traffic at your site. If you will not update your content on regular basis and leave it as it is then you lose the opportunity and will further lose the rankings in the SERP. Therefore consider republishing your updated content do that your rankings can be improved in search engine result page.

• It’s a type of post you update regularly

If a post is prone to changes, you must update that article regularly so that the readers do not get the outdated or irrelevant content. If you are writing about social media tools, you need to update it on a regular basis as and when the new tools released or there is any modification in the old versions of tools. You definitely do not want users to get the outdated information.

• It is an important post you want your new audience to see

It might be possible that you have a post which was published years ago, you want to show your new audience as it contains the valuable information and can educate your new audience. In this case, republish your old post and look for the possibilities of any changes to give the content a fresh look.

• To take advantage of search engine algorithm changes

Due to the changes in the search engine algorithm, it is important to move to a more semantic context of the content. Search engines no longer focus on the exact matches for the keywords in the content rather they focus on the actual context of content. So, it's a great opportunity to republish your old piece of content by making the necessary changes and updates to add meaning and context to the content.

So, it's a great idea to revisit and update your old piece of content that is generating a lot of traffic and see what you can do to make it, even more, better and reap the full benefits of it.

For more help and guidance, contact the best Phoenix SEO company.