Why Do You Need a Forex CRM System?

 

The present Forex brokerage landscape showcases broker firms highlighting their perceived strengths and what traders love to hear: broker history and financial strength, trading instruments, technology prowess and superior customer service. What are the key USPs that enable Forex traders succeed in their business? Is CRM technology one among them? Yes, it is. Unfortunately, CRM is the biggest technological downfall of the most FX brokerages that have been spending hundreds of productive hours and dollars to build or configure a CRM system. Deploying a proper CRM technology is a better way to manage a business, augment customer engagement and acquisition. Forex CRM is a system for managing your company’s interactions with current and potential customers. It offers specific financial capabilities and often involves using technologies to organize, automate and synchronize sales, marketing, customer service and technical support. As a cost-effective solution, it can be tailored to your business model and be optimized to match your existing procedures.

 

Advanced Reporting Tool

The topmost benefit of the newest features of CRM system is the advanced reporting tool. Now, brokers can run reports to retention activity, analyze campaigns and sales activity to monitor employee performance and campaign success. Another valuable addition to CRM is for compliance; brokers now have the possibility of having folders for the user profiles, which allow the upload and storing of documents, such as ID and utility bills for easy access in times of need. A robust CRM system by a specialized vendor interconnects all facets of client retention from reporting to lead management and beyond. It is a highly scalable solution so start-up entities will be able to benefit from the logic and efficiency of a large institution and large brokers will be able to manage thousands of leads and accounts for maximum automation, retention and conversion.

 

Key Attributes

The key attributes of the software include advanced reporting tool and management capabilities. Now, brokers can run reports to retention activity, analyze campaigns and sales activity to monitor employee performance and campaign success. It offers specific financial capabilities and often involves using technology to organize, automate and synchronize sales, marketing, customer service and technical support. Forex CRM is a lithesome CRM system developed exclusively for Forex brokerage companies. As a cost-effective solution, it can be tailored to your business model and be optimized to match your existing procedures. Complete records of all interactions with customers permit traders provide a unified and consistent response when dealing with the same customer.

 

Why Use CRM for Forex Brokerage?

 

üIncrease conversions rates and client lifetime value

üReal-time client monitoring and analysis

üSave on retention hours by targeted automatic systems

üReduce costs as the package comes with a built-in chat solution

üEnhanced automation and easy-to-deploy

üMulti-system integration, security, and usability

üIncreases customer confidence in financial trading

üComplete CRM Solution for customer financial & interaction records

 

If you’re looking for a vendor providing premier Forex brokerage services, FXPRL is a brand to rely upon. We provide a multi-asset trading platform to money managers, hedge funds, financial institutions and individual traders. Have a question?

Write us today at sales@fxprl.com

For more details visit our website www.fxprl.com