Why Do We Need A Mobile SEO Strategy?

With the upsurge of mobile searches in the current scenario, the importance of a new SEO strategy has arisen. That is the Mobile SEO strategy. Why do we need to bother about it? According to research, around 58% of Google searches are made through mobile phones.

And this trend is rising with every passing day! It wouldn’t be an exaggeration to say that mobile searches are the future. Let us understand what do we mean by a mobile SEO? And why do we need it?

What is Mobile SEO?

Mobile SEO is the practice by which you optimize your website for smartphone and tablet users. Mobile optimization also comprises making all your resources on the website accessible for the search engine spiders.

Why is a Mobile SEO Strategy Important?

Mobile SEO strategy has particularly gained popularity due to Google’s Mobile-First Index. Is the Mobile-First Index such a big deal?

Well, it is. Google’s Mobile-first Index basically ranks the search results on the basis of the mobile version of your webpage. Needless to say, it does so, even while you are making a search from a desktop.

Prior to the current update, Google’s index used to rank searches based on both desktop and mobile results. This means, the search results used to vary on mobiles and desktops.

But today, it doesn’t matter on what device you are making a search, Google shows you the same results, i.e., as per the mobile index.