Why do fashion conscious people now prefer to buy western dresses online in India?

The business of fashion has changed tremendously in India in the last couple of years, be it the change in social mindset, easy availability of latest dresses or the heightened acceptance of online buying and selling.  And this seems a welcome change from the sellers and buyers perspective.  More and more Indian women now prefer to buy western dresses online in India.

Talking of fashion it means different things to different people but a universal connotation exists.  Fashion can be created and communicated not only through dresses, designs, and patterns but also through colors.  This subtle and intricate interplay of design and color yields trendy dresses for the fashion conscious consumers.  Most of the boutiques and designers have now started taking the online route to reach out to their potential market and in this pursuit have added the kinds of consumers to their portfolio which no one thought ever existed for western dresses.  The Tier II and III cities too have a demand for such dresses and prefer to buy western dresses online in India.  The traditional retail outlets in such cities have still not graduated from the plain and simple jeans, skirts, t-shirts, trousers and the likes for ladies and the same goes for men as well, whereas when one prefers to go online a plethora of choices available. 

Retailers and designers have witnessed a surge in the number of consumers opting to buy western dresses online in India not only from fashion conscious metros but also from smaller cities which till some time back preferred the traditional Indian dresses only.  The online fashion retailers are consistently witnessing an increase in sales of 25-30 %, which sounds quiet encouraging.  The various discount schemes and attractive promotional campaigns of the online retailers further attract the customers for buying from them.  Many online retailers in India have launched their Android apps as well further boosting their branding by making a presence in the mobile handsets of the customers.  It’s really an explicit way to ensure the brand recall in the minds of the customers.

When one prefers to buy western dresses online in India, one gets the dress at a lower price compared to for instance when one buys from a store. The reason being there is no middlemen in between, alongside the benefit of having a look at 100s of dresses before finalizing one or two dresses.

With the booming growth of Internet and e-commerce in India, the trend of buying online is surely going to increase in the near future.