Why Digital Marketing Career Has a Bright Future?

by Manjeet Madhukar CEO at TWS- TopNid Web Services

India is a populated country with a population of 1.37 billion and ranked second in the world. When we say digital marketing then always remember that the future and scope of digital marketing in India is going to get brighter in the upcoming years. Because today a mobile phone has become a basic need for everyone.

According to a survey by IAMAI, India is having around 564.5 million internet users by June 2020. This thing is creating a compelling business opportunity to sell products and services to a growing population of internet users.

Here are the following top 5 reasons why the future of digital marketing is going to be bright in India:-

1. Affordability:

Compared to other marketing platforms, digital marketing is one of the most affordable ways to promote the product. Those days are gone when one was spending thousands and lakhs in getting the advertisement printed in the newspaper. With digital media, everything has become so easy. Posting an advertisement on Facebook hardly costs around Rs.40 per day, which is nothing. Many new companies & industries are heavily investing in digital marketing activities. 

2. Changes in traditional marketing:-

The previous traditional set of marketing was limited to mouth publicity or door to door. Before digital marketing, the marketers were using physical manpower for the advancement of their products. But now with the changing time, people want everything easy and fast. Nowadays, even the smallest thing can be found on the internet. People & marketers are going over this digital marketing trend. These days youth is also taking part in digital marketing by taking Digital marketing institute in Jaipur.

3. Reaching global markets:-

With digital platforms like Facebook, Twitter, Instagram, LinkedIn, etc. one can reach the audience of any corner in the world. The reach of all these social media platforms is so huge that you can connect with almost everyone. The new era of digital marketing thus enables us to link with a wide range of groups throughout the world. Today as well as in future digital marketing continues to break the boundaries of geography, demography, and language.

4. New generation loves to shop online:-

Online shopping has expanded up to 10% from the previous year, with the number of transactions expanding by 17%. Visits to the retail sites have expanded with Amazon, Snap the deal, Wal-Mart, Best Buy, and Flipkart is on top of the list of famous retail sites.

5. Increase in the number of internet users:-

Everyone is online every time these days. Individuals are spending more time online than tuning in to the radios or watching the television. Today, more than 300 million Indians are using the internet daily. During the last two years, the amount of those people using the internet, even those in the aged group has expanded by almost eighty percent. This trend of people using the internet is going to expand and will make the bright future of digital marketing. Digital transformation will take India‚Äôs internet users from 373 million (28 % population) in 2016 to 829 million (59 % Indian population) in 2021.

With Manjeet Madhukar, Jaipur you can make your career very well in digital marketing.



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About Manjeet Madhukar Innovator   CEO at TWS- TopNid Web Services

16 connections, 0 recommendations, 50 honor points.
Joined APSense since, April 16th, 2018, From Jaipur, India.

Created on Mar 5th 2020 00:32. Viewed 433 times.


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