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Why content marketing is important for your business?

by Nazibullah K. Specialist - SEO, SEM, SMM

Content marketing is very different from classic online marketing strategies and can bring you massive traffic if you can do it in the right way. Let's take Google AdWords and Facebook ads as a traffic instrument for a website as an example. Both forms of advertising work extremely well and have one thing in common:

You pump your money towards Google and Facebook, but you do not create any lasting added value for yourself. If you switch off the advertisements, you also switch off your traffic at the same time.

With content marketing, you create content that is a sustainable asset for your business and can deliver traffic to your website for several years. It is about providing the visitor with added value that solves his problem / question and shows him your competence.Nobody will find what nobody is looking for. This is where content marketing and SEO meet.

The importance of content marketing

From the entrepreneur's perspective, these reasons speak for themselves:

1. Attract High Quality Leads

According to content marketing experts, content marketing generates more than 3x as many high-quality leads as traditional advertising methods. Even if your potential customers are not yet ready to buy, they may be open to leaving their contact details and receiving valuable information - and thereby gaining an edge in knowledge.

Content marketing is a very inexpensive, but also very time-consuming method to build sustainable traffic for a website and generate reach through added value.

2. Create Authority and Credibility

The more high-quality content you create, the clearer it becomes that you are an expert in your field. As a result, this content helps customers feel that they are well-advised to you and are more likely to become buyers.

3. High Conversion Rates

Achieve higher conversion rates and conversion rates are almost 6X higher for content marketing users than for non-users. Learn more “CONVERSION RATES”

4. Better Ranking

As long as you consistently create new content and keep it up-to-date, informative and relevant, your content will rank higher in the search engines such as Google. Learn more about “SEARCH ENGINES”

5. Build Business Brand

Making a name for your business and your brand is not an easy matter. It is a constant task that requires a high investment of strength, time and money. Compared to other methods, content marketing is a cost-effective method to make your brand better known to your target group. Let us describe more details on your business brand.

Why your Brand is Crucial for your Content

Good content alone is not enough to build trust and authority however and this is very important to understand. For content marketing to work, it is crucial that you have a great website and a good brand. This brand should be represented by a strong logo and it should be driven by a strong mission statement.

Your brand should perfectly identify the type of person who should be reading your site (the type of person who will appreciate your content) and it should qualify itself by implicitly stating who shouldn’t visit your site.

In other words, don’t try to appeal to everyone but instead, make a focused effort to build something that will appeal to a certain type of reader. This allows you to offer better value and it means that for the right person, your site is going to be a highly exciting proposition.

You want to create a blog that has its own ethos and principles as this is what will help to create consistency between your posts (so that people know what your site represents) and so that they feel they can get behind your message.

Say you have a health blog, you can be all about the alternative ‘natural’ medicine, or you can be all about the scientifically proven medicine. It’s up to you who go with but make sure the audience knows what you’re about and make sure you’re consistent. This is what a brand is after all and it is what will allow you to build the trust of a certain type of reader. You can’t please everyone, so don’t try!

Is it the only Downside? You now have to live the Lifestyle you’re Promoting!

Consider creating a personal brand if you are willing to put yourself out there. If you put your name and likeness to your site, then people will feel a little closer to you and they’ll feel like they know you. That in turn creates a lot more trust and means they’ll feel they’re buying from an actual individual rather than a nameless company.

When you're marketing videos on social media, it's a bad idea to use article-to-video tools. That’s just not going to happen because on social media, people will follow your brand. People will talk about your brand. Your brand starts developing a reputation.

If you crank out a tremendous amount of low-quality article-to-video garbage, whatever work, time, effort and sacrifice you put into building a solid brand goes up in smoke. Don't do it. Don't even think about doing it.

How come?

If you still need to be persuaded why you should steer clear of fully automated videos, it really boils down to the following three factors.

Your video must provide something extra. In other words, you’re sharing stuff on social media.

This video must say something different from your blog post or article. It can’t just be a word-for-word dictation of the stuff that you’ve already written.

Your videos must enhance your written content

Not only should your video offer something extra, and we're talking about something in addition here. It should also do so to enhance your written content. In other words, when people are getting value from your written content, this value is taken to a whole other level because now they’re seeing your video. They get the “aha” moment. They go, “Ah, okay, that makes the article even more powerful.”

It Must Create a Tight Fit Between Your Text and Video Content

Your video shouldn't just present information like your article didn’t exist. If anything, it has to mention your article, your blog brand, social media accounts and then, in turn, your text content should talk about your video as well. This is called the cross mention.

This way, when you include content in each format, people become aware that you have content distributed all over the place. You have content on social media. You have content on SlideShare. You have content on Quora.

When they interact with that content, they quickly discover that this content is something different. It talks about the same stuff, but there's added value there. You’re not just distributing the same stuff across the board. In other words, you’re rewarding the audience for the time and effort they took to seek out your material. You’re giving them something of value. It's a reward. You give them an incentive.

Also, the more they engage with your materials, the more incentivized they feel because they know that you are paying attention to them. In fact, you could say in your video, “Leave a comment, and I will create a video based on the most popular ideas.”

That's how you get your audience to become emotionally invested in what you do. To a certain extent, they become co-creators with you. To a certain extent, they become co-partners in what you're doing, and there's no better vehicle to get this across than video.

6. Educate People

Content should be created for the sole purpose of educating your visitors. After all, the visitor is curious and comes to your website to get answers to their questions. With such valuable information, you not only give your visitors what they need, but also build a strong relationship with them.

What Data can be used for Content Marketing Improvements?

It would be recommend for keywords, click through rate (CTR) and length of stay. Click through rate and length of stay provide information about which topics interest visitors to your blog or website the most. You can then think about keywords on this topic and then write content. Try to find out what you want to improve and then find the perfect metric for you! These include:

Feeling analysis
Share of Voice
Data conversation topics
Qualified views
Daily active users
Engagement metrics

The Key Points

It depends a lot on your business and your goals. In general, we sort some key figures particularly exciting:

1. Returning Users

Did you think, is your content so good that your visitors come back? Remember, if your content is not good, visitors will not come back again. Your business depends on visitors or traffic.

2. Length of Stay

The better your content and the user experience that a visitor has on your website, the more time they spend there. If web visitors will not stay long to your website then the bounce rate will be increased and your ranking will be down. So, try to keep the visitors for the long time by providing quality and interesting contents.

3. Conversion

Is your content so convincing that conversions are increasing? Do you know what conversion rate is? If you really don’t know, read this one “What is conversion rate and why it is important”.

4. Interactions

The more your visitors interact, the more convincing your content will be.

5. Keyword Positions

If you do keyword analysis and optimization when writing contents for your website, that will be great; because the keyword position is very important to generate quality traffic. The better your content is, the better your Google ranking. This blog post is very helpful to understand “How to choose the keywords?”

6. Social Media

Interactions and ranges make it easy to see which formats work particularly well on social media network channels.

How Can You Use These Key Metrics?

Take a look at which content performs particularly well with regard to these key figures and try to abstract why they are successful. Transfer this knowledge to your remaining or new content. The same also works for specific keywords and Google searches: Who ranks at the top for your relevant search terms? What does the content look like? What can you adapt and do even better?

The same applies to the general view of your competition or the champions in other industries. There are a couple of models that are useful for making these considerations efficient and profitable.

Why is Content Marketing so Fundamental to SEO?

At first glance, content marketing & SEO (Search Engine Optimization) seem to be two separate worlds. It is only when you take a closer look that content marketing and search engine optimization have a lot in common. And what's more, both marketing disciplines fertilize each other and only show their full potential when they work together and both worlds interact optimally:

1. Generate Quality Traffic

One of the primary goals of many marketers is to reach as many people as possible with the created content. They should be sufficiently qualified, be interested in the topic and ideally addressed at the right time in their customer journey.

SEO and content marketing can be used well for the common goal of placing your own content on the first page of the search results. This is where an integrated view of SEO and content marketing comes into play.

2. More Visible in the Long Term

SEO makes your content more visible in the long term. Without the appropriate search engine optimization of your content, your content will only land with difficulty in the first search results on Google. Therefore, make sure that you only create the content that is relevant for your target group and offers the most added values. This is how you create the best conditions for your content to be visible in the long term.

3. Ensure Longer Stay

Readers feel well looked after on your blog posts, landing pages and other content. As a result, you typically spend more time on these pages. This increases the time spent and sends the right signals to Google and other search engines.

Your content is classified as relevant, which in turn increases the chance that your content will appear at the top of the search results.

4. Better User Guidance

Links play an important role in both disciplines. Valuable backlinks increase, among other things, the trust factor of a page. Links also have some other advantages. Through targeted internal links you can easily navigate on your pages. Topic clusters are ideal for establishing these internal links. Not only your readers love that - but Google also recognizes the connections so much better.

When it comes to SEO and binding existing readers, both disciplines interact perfectly. A lively and up-to-date blog, for example, gives your readers a reason to keep coming back. Content marketing offers the ideal solution to plan and implement this fresh content.

Mix SEO with Content Marketing

SEO and content marketing complement each other perfectly. If you see both strategies are integrated to each other instead of separately, then there is a wide range of potential that can develop a great leverage effect. You cannot expect a good result only doing SEO without creating high-quality content. And without a good result, you cannot generate leads and sales for your business.

Content marketing is the core of successful online marketing campaigns. Without a steady flow of entertaining and compelling content, your visitors have no reason to follow you and your brand. Content acts like bait that helps your visitors interact with your brand.

Conclusion

If you want to make your business online successful you must create a better marketing strategy such as content marketing. While doing content marketing you should concern about which data is using.

For better results hire someone freelancer or professional SEO Company Dallas like Intrigue IT to do the right things for you and Intrigue IT has highly skilled experts who will help you to design a successful content marketing strategy to fulfill your modern online marketing needs.