Why Competitor Analysis is Important?

by Gorav H. Digital Marketer and Pro. Blogger

Those sites are designed to conduct business. They are widely used to come up with online leads. The website is recognized as the virtual office which works in your favor night and day. And also this helps in taking your online business to various geographies. How will it help in enhancing the performance of business? The philosophy connected with this can be that when your site ranks on top associated with the searches with relevant keywords that it'll automatically fetch traffic. The greater amount of the traffic, the higher could be the likelihood of the conversion.

Using the website on top of the ranking is not anymore a young child's play. It requires plenty of efforts to make the website at the top and also to maintain that ranking. But before initiating the major search engines optimization process, it really is mandatory to complete the competitor analysis.

What exactly is being carried out in this?

Before discussing this, allow me to discuss competitor analysis. This is the comprehensive analysis of these websites that are in same business line. Within the analysis, the whole info is tracked concerning the rival website. The SEO professionals research the ranking regarding the competitor regarding the different keywords. There are specific tools available on the internet which assist in providing complete information on the rival websites. I would like to discuss few tools that can be used to check on the competitor website.

Open Site Explorer: this is certainly a rather powerful tool that will help in providing every detail associated with the competitor website. Some significant matrix which this tool gives us includes domain, authority, page authority, spam score, established links, etc. aside from this, moreover it provides details about the most truly effective pages linked to the domain. Another very vital little bit of information that is obtained from this will be linking domains. This allows us the details concerning the main domains that are providing backlinks to the competitor. In addition, it discloses the details in regards to the anchor text. With this specific, you receive the concept the way the links are given aided by the text. In simple words, you obtain the whole insight concerning the top keywords for the competitor website. One quite interesting feature of open site explorer is it gives compare link metrics. In this, you've got the flexibility to compare two different websites and their scores.

How come this important?

The competitor analysis allows us to in planning our SEO strategy. Using this, you will get the theory on how your competitor is promoting his/ her website. While you get complete information on the various keywords combined with the linking domain, there is the choice to come from exactly the same manner. Moreover, it is possible to make up a brand new strategy while keeping this as the base intend to think about it the top the ranking.

About The Author

Written by Gorav H., A Digital Marketer & Pro. Blogger who generally writes for Delhi Courses.