Why Bulk SMS in UK is Still Popular, Despite the Development of Alternative Technologies

by Green Text Tele Communication Despite the proliferation of the Smartphone and the many instant messaging applications that have been invented for them, Text Messaging services are still surprisingly popular. Its simplicity, cost effectiveness and the fact that it can be used with any mobile phone are some of the reasons why they are popular.

Faster Notifications

The service is quite popular with small businesses. Most of these businesses use it for notification purposes. The other alternatives for sending these reminders are emails and instant messages. However, these are not always the better alternatives for small businesses.

The Smartphone changed how people use their mobile phones and their attitude towards the same. Applications seemed more convenient and much trendier than using the Text Messaging Service. But experts have found that these applications are not as fast a Short message services.

More Efficient Systems

Both small and big organizations require fast and instantaneous means of communication between systems, or between systems within the organizations and humans. Smartphone applications are not always as fast as is required.

For example, notifications showing when the systems are down may use SMS messaging. Other systems such as Emails have stops and delays that are significant enough to delay system to system or human to system communications.

Using email systems is not always the best option when you want to send notifications to customers.  This is mostly due to the fact that there are a considerable number of people that still check their email once or twice a day.

If a substantial number of your target market is within this group, the email will not be the best system to use to send them the reminders and notification in cases of emergencies. You are more likely to get them if you use SMS Marketing and messaging systems.

Universal Platform

Even though many people have Smartphone’s and access their email frequently, the text message remains more widely used. It can therefore be used to implement security systems such as the tokenless two factor authentication. Such systems are easier to implement and are not dependent on the kind of devices that your client’s use.

Using bulk SMS for SMS Marketing is very cost effective. Buying in bulk means that the cost per message is much cheaper than sending individual messages. There is also a higher level of certainty that your clients will get the message given the universal nature of text messages. The service can be used for many different applications.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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